Sydney, Australia -- Full-service digital agency BrandManager today announced a global brand expansion, merging with Salted Stone, one of North America’s leading firms, and a Diamond-tier HubSpot Partner. For the past two years, both teams have nurtured a close relationship, enjoying shared passions, values, purposes, and goals. As part of the merged entity, BrandManager will now become Salted Stone APAC.
Both agencies have earned the highest accreditation in the HubSpot Agency Partner Program. Angela O’Dowd, Director of Global Partner Marketing at HubSpot, had this to say: "We're very excited to see two of our top partners combining forces to serve their global client base. The combination of their complementary expertise, and deep track records of success with HubSpot customers, will surely provide their clients with outsized value."
The teams collectively service hundreds of businesses in the B2B and B2C space through growth-focused services spanning the entire customer lifecycle. Clients will now benefit from the combined expertise of over 60 in-house, dedicated professionals, and 25 + years experience in agency operations.
In addition to increasing global production capacity and resources, the merger conjoins the complementary strengths of each organisation and enables work distribution across international time zones. Operating global offices in Sydney, Perth, Melbourne, Cebu, and Los Angeles will allow Salted Stone to take a significant step towards achieving a 24/7 production cycle. This expansion allows for collaborative efforts around client strategy and management, as well. Incorporating global perspectives on business pain points, and hurdles to growth, will yield innovative solutions and new tactics for consistent and scalable development.
Tony Eades, CEO and Director of Brand Strategy with BrandManager, will serve as Chief Strategy Officer at Salted Stone and CEO (of the APAC region). He sees the merger as an exciting and logical next step. “Last year, we became the first Diamond Partner in Australia and New Zealand. Joining forces with Salted Stone - who we felt are a perfect cultural fit with a common vision, or belief, in something bigger - means we’re now able to innovate at a global scale.”
Salted Stone’s Managing Partner Mike Skeehan, who will serve as CEO of the global entity, views this as an opportunity to sustain aggressive growth and provide increased value to clients. “We are confident in our discernment process; this is a strategic decision that we trust will be validated in outcome. We anticipate benefiting from strong sales tailwinds in the APAC region alongside a meaningful increase in global production rate.”
About Salted Stone
Salted Stone is a full-service digital agency that specialises in crushing it with consistency. A digital marketing agency offering strategy, creative brand design and web development from a team of passionate and driven collaborators and digital natives who come together to foster smart ideas and create market leaders.
More about Salted Stone at www.saltedstone.com