In the last episode of Kochie’s Business Builders on Channel Seven, Tony met with Aerlize, Business Manager, Dallas Lewis to discuss an online marketing strategy to help grow his business using the web. Here’s Tony’s tips for Aerlize
By 2020 customers will manage 85% of their relationship
That’s right, it is reported by 2020 that a consumer will manage 85% of their buying journey before they speak to a human. It’s therefore vital that you have good, relevant content about your brand easily found on the web.
Watch the full episode here:
82% of businesses who blog daily acquired a customer
Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it perfectly complements your website. A blog is essential when creating a lead generating website and will help attract visitors and build leads. Make your blog personal, give it a name and build a solid audience.
E-newsletters not working? 70% open emails now on a mobile phone
Everyone’s on a mobile these days – at home, on the train, at work and out in the evening. In Australia 69 per cent of marketers surveyed say they have integrated mobile marketing into their overall marketing strategy. In 2015 up to 87% of connected devices sold will be tablets or smartphones. You need to start communicating your brand message to the ‘mobile’ consumer with less wordy, non-advertising email content with more pictures or video.
Just 59 seconds before they leave your home page
The secret to keeping visitors on your website is having your information easily found, having an attractive website design and making it a easy as possible to navigate through.
Neilson Group did a survey recently and found that we have just 59 seconds on a website before we lose our visitors. So why do they leave?
There are three main reasons:
- They don’t get what they expect when they come to the website
- They don’t know what to do when they get there
- They suspect that you are not that genuine
Driving traffic to your website is about knowing your buyers
Define your ideal customer, understand their ‘buyer persona’ and then determine what ‘keywords’ they’d use to search for your business or product. Create specific landing pages for these keyword searches, embed them into your blog posts and then create Google AdWords campaigns to own them online.