Kavanagh Industries is a family owned business established in 1969 and are the leading sheet metal duct manufacturers in Australia. The Kavanagh manufacturing facility located in Smithfield is 17,000 square metres. Kavanagh produce on average between 450 to 650 pieces of duct daily.
The BrandManager has partnered with these Australian firms to deliver tailor-made inbound marketing and brand strategies.
To achieve Kavanagh Industries goal in becoming the market leaders of sheet metal duct manufacturing in Australia, it was essential to create for Kavanagh Industries a brand that would be trusted and provide the best possible services, tools and benefits to their clients. The brand and brand message needed to be strong and consistent throughout their business reflecting the companies energy and commitment to their clients.
Signage was designed for all of the company vehicles. A new website was designed and developed with a VIP login area. Some of the tools within this VIP area include instant quote calculators, downloadable products info, news module and an innovative feature where the clients can watch a live video feed of their job in the production line. EDM and banner were designed and developed to easily communicate with clients. A range of videos were produced to provide virtual tours of the great manufacturing facilities that showcase Kavanagh’s processes and proficiency.
This approach has been greatly successful and has made clients more than satisfied, retaining the highly loyal customer base that Kavanagh set out to achieve.