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Why is blogging so important? - Marketing Minute 113

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Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it perfectly complements your website. A blog is essential when creating a lead generating website and will help attract visitors and build leads.

Having a successful blog is all about the content. The content needs to be rich, relevant and regular. Blog about what you know - expert content has an 88% greater impact than brand content and 50% better than user-generated reviews. Blogging regularly to your audience makes you a thought leader in your field. It will create a sense of trust and loyalty between your brand and your readers.

A blog with no regular updates is like a car with no air in the tyres, it won't get you anywhere. To ensure this doesn't happen it is important that you create a content calendar. The calendar will give you a clear vision for your content strategy and an overview of the coming months of content that you plan to deliver.

Here are some other reasons why you really need a blog:

  • It creates more pages of fresh content, which is great for SEO
  • It helps establish you as an industry authority and thought leader
  • It helps drive more traffic and leads back to your website
  • It’s a great channel to converse and engage with your audience and customers
  • It’s a great way to get valuable inbound links!

Blogging isn’t as difficult as you think. There are plenty of blogging tools you can use. If the ability to create content regularly is your main concern, there are inexpensive blog writing services you can access to help you get started.

For more information about creating a lead generating website, download our e-book below, “25 Website Must Haves for Driving Traffic, Leads and Sales"

25 Website 'must haves' e-book download

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Topics: Marketing