Listen up marketers: display advertising’s days are numbered. In fact, I’d even go so far as to say that 98% of paid advertising is a waste of money. This is especially concerning when eMarketer predicts that the total media spending in Australia will total $10.04 billion in 2016 - up 3.1% from 2015.
The marketer’s advertising style that’s seeing the best traction has a name, and that name is “native advertising”.
What is native advertising?
It's another term marketers are adding to their list for future strategies. But what are native ads and how do you know when you see one?
Is the most basic terms; Native ads are ads that are created to look like their surroundings. The best way to understand what a native ad is, is to see it in action.
Here is an example of (sneaky) native advertising:
Native advertising in your strategy:
According to Statista, 2014 showed that mobile phone owners was at 60% of the population, worldwide, up from 56.5% in 2013. At this rate of growth, the company has forecast that 67% of the world’s population will be using mobile phones by 2019, along with the number of mobile connections to the internet. Along with this, a report by comScore shows that desktop ownership has been overshadowed by mobile ownership, which indicates the rise of mobile for online use.
What this means for your marketing strategy is that native ads, not your traditional display ads, will be more prevalent than ever. With ad-blocking technology giving our brands a run for its money and the growing negative feedback from mobile users who claim that 50% of clicks on mobile ads are accidental, native ads are presenting as the new way of reaching audiences.
Are you interested in generating leads in ways that don’t require painful display and banner advertising campaigns? Download the Insider’s Guide to Lead Generation for topics that cover everything from the best converting content to the best converting offers and see more leads in your inbox today.