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What Content Works Best in Today’s Business Environment? Being Personal and Brief

It's no secret that marketing content is the strongest way to make audiences feel compelled to buy something. Yet, what worked five years ago might not work in today's business environment. Consider the vast changes in just the last decade in relation to marketing content.

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Topics: Marketing, Content Marketing, Video

When is Your Business Ready for Video Marketing?

 

There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.

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Topics: Marketing, Content Marketing, Video

Are Your YouTube Ads Really Worth the Effort? Learning From the Big Names

YouTube is still a powerful tool for branding and marketing, but it's always worth remembering the time and money required to put a video together. Even so, you should always carve out time to find effective ways to promote yourself. YouTube ads are one of the best based on how you're able to link up with customers in a personal way.

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Topics: Marketing, Content Marketing, Video

How to Leverage YouTube in Your Marketing Strategy

Did you know that YouTube reports that mobile video consumption rises a whopping 100% every year (HubSpot)? Additionally, 64% of users are more likely to buy a product online after watching a video. These numbers reveal the level of engagement videos are generating amongst consumers and how it’s critical to begin leveraging YouTube marketing to bolster your strategy and achieve desired goals from your efforts.

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Topics: Marketing, Content Marketing, Video

Top 10 Storytelling Techniques for Powerful Marketing Videos: How the Big Brands Do It

Storytelling has always been a central part of marketing, and advertisers have been creating storyboards and pitching their ideas through storytelling ever since the beginning of formal advertising. Because it's such an effective tactic, it is still used very successfully today.

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Topics: Marketing, Content Marketing, Video

3 Steps to Prove the ROI of Your Video Marketing Campaigns

Proving the positive ROI impact of video marketing as compared with outbound strategies or other inbound strategies is tricky.  You can turn to stats pulled from marketing surveys — but that proof doesn’t always reveal the meaningful insights you need.

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Topics: Marketing, Video, ROI