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How to make your brand more personal with Facebook with a B2B essentials guide

Facebook is not only the main source of everyday internet social interactions, but also the up and coming advertising markets for businesses small and large. According to the newest update in September 2016,  Facebook's newsroom have reported over 1.1 billion daily users. With one-seventh of the world's population actively using Facebook daily, it would be a massive squandering of resources to not properly advertise to your companies' target audience.

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Topics: Marketing, Social Media

3 Digital Marketing Trends That Will Drive Leads In 2017

Certain digital marketing trends are creating huge excitement right now. Think virtual and augmented reality; the rise of social media marketing; and artificial intelligence in the form of chatbots.

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Topics: Marketing, Social Media

A Different Way to Improve Social Media Conversion Rates

All too often marketing strategies fail to utilise the full potential of social media for lead generation. But why should you worry about social media? Does it even work to improve leads? According to the 2016 Social Media Marketing Report by Social Media Examiner, 66%+ of marketers see lead generation benefits with social media by spending as little as 6 hours per week.

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Topics: Lead Generation, Social Media

Game Changing Marketing Trends for 2016 - Business Breakfast Event

Join me at the Sydney Hills Business Breakfast event on Wednesday March 9 2016 from 7am at the Castle Hill RSL where I will be presenting ‘5 Game Changing Marketing Trends for 2016’. Digital Marketing has undergone a substantial transformation in the last few years. Technology that incited the changes is growing at a faster pace than most can keep up with.

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Topics: Marketing, Strategy, Social Media

16 of the most powerful tactics to get more social media followers

At some point in time, every marketer has asked the question - what’s the best online marketing strategy to get more followers on social media? You probably have too, right?

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Topics: Strategy, Content Marketing, Social Media

How Relevant will your Brand Strategy be in 2016?

With marketing trends continually shifting and evolving, your company’s branding strategy faces new threats and challenges in order to stay relevant. The four main factors that prove to be critical to brand growth and survival for 2016 are not stand-alone, but do offer a strong base for the strategy of your brand. These are elements you can incorporate into your brand strategy to stay relevant in 2016.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

4 SEO Techniques That Actually Boost Search Rankings

Have you noticed lately, there's a lot of business’s who are ramping up their SEO efforts? I suspect this has something to do with the focus on content creation and the potential of new traffic through blogs and social media. Whatever the case, there's a few critical rules that every single marketer needs to know when it comes to on-page optimisation and increasing your conversion rates.

With Google now looking at over 200 factors when ranking a website, it so hard for us to know which one to focus on and what steps we need to follow to improve our search rankings? It's like a difficult jigsaw puzzle. Well for those of you that are still trying to do battle against Google and need some quick tips on improving your search results, here are ‘The Four Most Important Rules for Increase Search Rankings’;

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Topics: Digital, Strategy, Content Marketing, Lead Generation, Social Media