Marketing Managers are already beginning to take note of how 2016’s social media data will shape their strategy for 2017. Social media challenges faced in 2016 were more extrinsic, with things like reaching out to influencers (cold) and hosting live Q&A sessions, ranking high for many marketers.

Quality content is the driving force behind any lead-generating campaign. But if nobody ever sees your content, it doesn't matter how outstanding it is—consumers and businesses can't respond to content they can't find.

That's why you need to boost the marketing signal your company is putting out, by building a strong online presence through content marketing. Keep reading to learn more about the three key ways you can build that presence: blogging, social, and SEO. 

If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends and family.

With content marketing being a top focus for brands, how do you separate your posts from the sea of content being published daily? From your blog articles to your email messages, social media posts, webinars, videos, and podcasts, it’s crucial to create content that engages and moves your audience to action. People are inundated with content today more than ever…yet, compelling content wins every time.

As a B2B marketing manager, you already know that using Facebook is unavoidable in one form or another. If you've just used it casually over the last few years, you're probably missing out on some features there to help maintain lead generation and improve marketing. One great thing about Facebook is they let you nurture the most valuable business followers you already have in a way bringing better targeting.

When B2B marketers consider the best venues to pitch their products and services, their first thought might not be Facebook.  After all, they would argue, Facebook is about social sharing, making friends and posting pics of your newborn. What those marketers don’t realise is that Facebook can be among the most effective (and cost-effective) weapons in their marketing arsenal.

Marketing on social platforms can take a lot of time and effort, especially when it involves images, captions and tracking analytics. As you’re probably well aware, it’s no longer enough to share bits and pieces throughout your marketing campaign on social media as an afterthought. Here are 5 tools that will help you maximise your Facebook presence.

As we've highlighted in the past, a Facebook marketing strategy can come with significant benefits for targeting (and converting) business customers. The world's largest social media network has become far more than just a consumer-oriented platform, allowing B2B marketers to use it as an integral part of their promotional strategy.

Social media engagement can feel hit and miss for many marketers, and even though there are documented ways to increase shares, likes and comments, it can be hard to fit in engagement for all platforms. By targeting one platform, marketers can easily setup workflows and marketing automation for initial testing. To start off, the best method is to choose the highest-used social media platform - Facebook - which soars above other platforms with 1.79 billion active users, worldwide. The next is to decide which engagement campaign to use.

When it comes to reaching a new audience and improving awareness of your brand, paid advertising and marketing is a necessity. We have previously covered a number of options out there, such as AdWords, but increasingly, businesses and marketers alike are exploring paid social media advertising - in particular, Facebook ads. We know Facebook has a large captive audience which is highly engaged, but other than that, there are three other reasons why well-planned and well-executed Facebook ads can deliver a good return on investment.