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Overcoming Management Inertia to Align Sales and Marketing

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure. In preserving the status quo by maintaining the current, comfortable way of doing things, businesses often put their long-term viability at risk.

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Topics: Smarketing, Change Management

Smarketing: Why Integrate Your Sales and Marketing Efforts?

For 74% of companies, converting leads into customers is a top priority, according to Hubspot. The same study, however, shows that just 32% are concerned with sales enablement. These statistics show the dreadful gap between marketing and sales that is costing companies all over the world money they never even knew they could have.

An integrated strategy that combines your marketing campaign with your sales efforts can help to bridge this gap, and convert more leads that your marketing team collects into clients your sales team can effectively work with. Read on to find out more about how smarketing can benefit your business. 

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Topics: Inbound Sales, Smarketing