The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.
When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress.
Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.