The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.

When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress. 

Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.

There are definitely compelling advantages to Smarketing, but the actual practice of getting the sales and marketing teams to work seamlessly together requires more than goodwill. One key component to success is a strong information system which manages, documents and leverages concrete data behind all marketing and sales activities.

For as long as marketing has been around, advertisers have used outbound marketing to reach potential clients. But the old method of putting your brand out in the world— and being as in-your-face as possible about it so you can be heard over the competition—just doesn't work any more.

Every day brings something new that was created by artificial intelligence. The question is no longer if AI will change business, but how to get started.

If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends and family.

We can agree that publishing quality content is revered over quantity. Yet, it’s important that we’re sharing enough content to generate the results we desire. Statistics reveal that, for example, companies that published 16+ blog posts per month received almost 3.5 times more traffic than companies that only shared 0-4 monthly posts. Also, consistently posting on social media networks keep followers coming to our pages.

With content marketing being a top focus for brands, how do you separate your posts from the sea of content being published daily? From your blog articles to your email messages, social media posts, webinars, videos, and podcasts, it’s crucial to create content that engages and moves your audience to action. People are inundated with content today more than ever…yet, compelling content wins every time.

Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.

It's no secret that marketing content is the strongest way to make audiences feel compelled to buy something. Yet, what worked five years ago might not work in today's business environment. Consider the vast changes in just the last decade in relation to marketing content.

There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.