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Marketing Minute 60: Branding The Apple Way Part Five: Focus on the Long Term

Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.

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Topics: Branding, Marketing

Marketing Minute 59: Branding The Apple Way Part Four: Love Your Customers!

A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?

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Topics: Branding, Marketing

Marketing Minute 58: Branding The Apple Way Part Three: Find your niche and stick to it!

Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.

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Topics: Branding, Marketing

Marketing Minute 57: Branding The Apple Way Part Two: Don't Take Short Cuts

Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.

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Topics: Branding, Marketing

Marketing Minute 56: Branding The Apple Way Part One: Engage Your Team

How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.

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Topics: Branding, Marketing

Measurable Progress: Why Encouraging Competition Between Sales and Marketing Is A Mistake

The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.

When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress. 

Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.

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Topics: Marketing, Inbound Sales, Smarketing

Why (And How To) Integrate Your Sales and Marketing Data

There are definitely compelling advantages to Smarketing, but the actual practice of getting the sales and marketing teams to work seamlessly together requires more than goodwill. One key component to success is a strong information system which manages, documents and leverages concrete data behind all marketing and sales activities.

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Topics: Marketing, Inbound Sales, Smarketing

5 Reasons Your Outbound Marketing Methods Aren't Working

For as long as marketing has been around, advertisers have used outbound marketing to reach potential clients. But the old method of putting your brand out in the world and being as in-your-face as possible about it so you can be heard over the competitionjust doesn't work any more.

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Topics: Marketing

The Future of Inbound Marketing and Inbound Sales is Artificial Intelligence

 

Every day brings something new that was created by artificial intelligence. The question is no longer if AI will change business, but how to get started.

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Topics: Marketing, Inbound Marketing, Inbound Sales

How Social Video Will Turboboost Your Social Media Strategy

If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends and family.

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Topics: Marketing, Social Media, Video