Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.

A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?

Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.

Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.

How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.

The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.

When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress. 

Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.

There are definitely compelling advantages to Smarketing, but the actual practice of getting the sales and marketing teams to work seamlessly together requires more than goodwill. One key component to success is a strong information system which manages, documents and leverages concrete data behind all marketing and sales activities.

For as long as marketing has been around, advertisers have used outbound marketing to reach potential clients. But the old method of putting your brand out in the world— and being as in-your-face as possible about it so you can be heard over the competition—just doesn't work any more.

Every day brings something new that was created by artificial intelligence. The question is no longer if AI will change business, but how to get started.

If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends and family.