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9 Do's And Don'ts For Creating Effective Call-To-Actions

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.

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Topics: Lead Generation

5 Website Must-Haves To Build An Online Lead Machine

In this digital age, there's no denying that your website is your company's most valuable marketing asset.

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Topics: Content Marketing, Lead Generation

7 Steps to Building Campaigns That Focus on Quality

In January, research and consulting firm Forrester announced that US Digital Marketing Spend will near USD120 billion by 2021.

In all, Forrester estimates that investment in paid search, display advertising, social media advertising, online video advertising and email marketing will climb to 46% of all advertising in five years with Millennials as its main target.

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Topics: Lead Generation

Increase your B2B Conversions With Infographics

Content marketing can take a variety of shapes. Depending on your industry, target audience, and available resources, potential tactics range from blog posts to webinar series. But ultimately, especially in the B2B realm, all content marketing should have one thing in common: a dynamic visual focus.

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Topics: Marketing, Content Marketing, Lead Generation

A Different Way to Improve Social Media Conversion Rates

All too often marketing strategies fail to utilise the full potential of social media for lead generation. But why should you worry about social media? Does it even work to improve leads? According to the 2016 Social Media Marketing Report by Social Media Examiner, 66%+ of marketers see lead generation benefits with social media by spending as little as 6 hours per week.

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Topics: Lead Generation, Social Media

How to Build a High Converting Lead Generation Campaign You Can Live With

Being a marketing manager is one of the most exciting careers available today, but it can also be a challenge to keep up with the latest marketing strategies and lead generation campaigns without going mad. To reduce the odds of madness, consider these strategies to make every day run smoother and more stress free.

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Topics: Marketing, Strategy, Lead Generation

How to Close Leads Using These Actionable Ideas

Every now and then it pays to take stock of your marketing strategy’s effectiveness when it comes to your lead conversion rate. Recently I’ve been reflecting on the way my marketing practice has developed and getting my marketing strategy in place as we head into the new year. During this reflection period, I noted a number of things that really made a difference to the lead conversion rate of our clients, and our own marketing efforts.

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Topics: Strategy, Lead Generation

4 Lead Generation Strategies You Need to Know

Every marketing strategy revolves around one thing: the bottom line. To get to that bottom line, marketers need to weave their strategy around lead conversions. The problem with this is that, for the most part, the divide between marketing and sales is still prominent in most companies, making it difficult for marketers to capture qualified leads and for sales teams to convert them if they are not. Here are 4 lead generation strategies to help you move quality leads through the funnel, to your sales team’s door.

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Topics: Marketing, Strategy, Lead Generation

Why Personalised Marketing Generates More Leads for Businesses

In order to maintain lead generation in today's ever-changing marketing landscape, understanding the psychology behind why personalised marketing generates more leads is priceless for marketers.

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Topics: Marketing, Strategy, Lead Generation

Lead Generation Tactics that Marketers Get Wrong (Part 1)

 

Lead generation is the marketer’s bread and butter, which is why it’s so surprising that some failing lead generation tactics are still in place in marketing strategies. Today, a marketing manager’s job is to keep the funnel full of quality leads; an essential if your company’s revenue is to grow and exceed that of competitors. Even more essential if you want to hold your position in the company.

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Topics: Inbound Marketing, Lead Generation