There comes a time in every marketer’s life, where you draw a blank. I have been in this position hundreds of times as a marketer in Perth. You’re trying to implement your Inbound Marketing strategy, but you can’t think of what to write, however, your readers are expecting another blog article. The pressure is on. You sit down by yourself and rack your brain for hours, only coming up with junk.
If you’ve ever felt paralysed like this, what you need to do is go back to basics – a content marketing checklist – which helps you plan effectively and lays the foundation to generate quality content.