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Introducing the Chief Marketing Technologist

 

If you are in marketing, you’d better understand what the new role, of Chief Marketing Technologist, is all about.

The Havard Business Review summed up the CMT as “a new type of executive responsible for bringing marketing and technology together”[1].

Simply put, the CMT is the bridge between a CMO and CIO: her task to wisely direct the growing marketing spend on technology whilst translating marketing requirements for IT.

The more marketing invests in systems, software and services that can augment other business functions; the greater the need for someone with broad insight into the deployment, integration and analysis of such technology.

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Topics: Marketing, In The Agency