Most visitors of your website have short attention spans.
I can attest to that. If I like what I see, I stay. If I don't, it will add to your less than stellar bounce rate.
Your website has less than 8 seconds to make a good impression, keep me interested and convince me to perform the action you are leading me to make.
This can be an easy task if your website measures up.
How is your website performing? Are you paying attention to the signs that your website content isn't improving your lead conversion rate?