As you work on strengthening your marketing strategy for the upcoming year are you considering whether you should focus more on inbound marketing or virtual reality marketing? If so, you don't have to choose.
In an ever changing marketplace how do you stay ahead of the trends and the technology to ensure your message cuts through? It's not enough to simply guess at what works. You need a digital strategy that's based on proven facts and figures. A strategy that reflects when and how consumers and businesses are using the Internet and social media, and what they're looking for from the businesses they follow. Every year, the nature of Internet use changes, so as a marketing manage it's crucial that you keep up to date. So to help you out we’ve pulled together 22 awesome, up-to-date stats that will help you spend your budget in all the right places.
With marketing trends continually shifting and evolving, your company’s branding strategy faces new threats and challenges in order to stay relevant. The four main factors that prove to be critical to brand growth and survival for 2016 are not stand-alone, but do offer a strong base for the strategy of your brand. These are elements you can incorporate into your brand strategy to stay relevant in 2016.
Have you noticed lately, there's a lot of business’s who are ramping up their SEO efforts? I suspect this has something to do with the focus on content creation and the potential of new traffic through blogs and social media. Whatever the case, there's a few critical rules that every single marketer needs to know when it comes to on-page optimisation and increasing your conversion rates.
With Google now looking at over 200 factors when ranking a website, it so hard for us to know which one to focus on and what steps we need to follow to improve our search rankings? It's like a difficult jigsaw puzzle. Well for those of you that are still trying to do battle against Google and need some quick tips on improving your search results, here are ‘The Four Most Important Rules for Increase Search Rankings’;
Smart, connected devices are starting to ring in a new era for marketing and 51% of the world’s top marketers expect it will revolutionise the marketing landscape by 2020.
The Internet of Things (IoT) has arrived and will explode to an estimated 40 billion connected devices in just a few years. So with almost everyone and everything connected to the internet getting your online marketing strategy right will be paramount. IoT presents opportunities for real-time engagement and customer service – but you have to be found first! That’s why we've put together this smart checklist for you as a guide to creating an effective online marketing strategy.
Having a great website design, great content and a great offer means very little if your site is not easily accessible to your audience. Your website may look good on your computer and maybe even your phone, but have you tested it on a variety of different devices? Or, have you made your website design responsive, which means that it will resize based on the dimensions of the screen being used? These are all great questions to consider in website development before you publish, but it’s always worth going back and checking different browsers and devices continually whilst your website is live.
Marketing used to just be about clever headlines and creative designs – then we entered the digital age. An age where the performance of your marketing could now actually be measured and displayed in colourful graphs, reports and stats. Marketing analytics CAN be really exciting – especially when those results show that you are on the right track to growing your online presence. When you can present back to your managers and key stakeholders the exact cost and time taken for each lead, conversion and sale, where your resources have or haven't been well invested and if your content does or doesn’t resonate with your target market anymore – that is powerful stuff.
Your blog plays a pivotal part of your overall marketing strategy and should be central to all your key marketing activities. According to Social Media B2B, companies that blog regularly generate 67% more leads per month than those that don’t. This really makes a lot of sense, if you have an active blog then you have a better chance of making a deeper connection with your online audience. With educational content delivered in a conversational tone your prospects will get to know your business in a far more personal way.
We all understand that social media is a very valuable tool for promoting content and assisting in the process of building your brand. While it's a good idea to make sure you're sharing your content to fans and followers on Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to build relationships and spread content beyond your direct network of social media connections.
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