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The Power of Video Marketing: 8 Secrets From The Big Brands

There’s a reason 96% of B2B marketers use video in their marketing campaigns, and that 3 in 4 report positive ROI for their video marketingit works. Consider these findings from HubSpot:

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Topics: Digital, Strategy

Choosing between Inbound Marketing and Virtual Reality Marketing

As you work on strengthening your marketing strategy for the upcoming year are you considering whether you should focus more on inbound marketing or virtual reality marketing? If so, you don't have to choose.

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Topics: Digital, Inbound Marketing

22 Awesome digital marketing stats for marketing managers

 

In an ever changing marketplace how do you stay ahead of the trends and the technology to ensure your message cuts through? It's not enough to simply guess at what works. You need a digital strategy that's based on proven facts and figures. A strategy that reflects when and how consumers and businesses are using the Internet and social media, and what they're looking for from the businesses they follow. Every year, the nature of Internet use changes, so as a marketing manage it's crucial that you keep up to date. So to help you out we’ve pulled together 22 awesome, up-to-date stats that will help you spend your budget in all the right places.

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Topics: Digital, Marketing, Strategy

A Year in Review: BrandManager’s 10 Most Popular INBOUND MARKETING BlOG POSTS in 2015

What a year 2015 has been? As inbound marketing grasped Australia, HubSpot increased its footprint across APAC and we grew our team some 300%, The Blab continued to pump out the news, views and tips for inbound marketing and sales leaders across the country. What an exiting year it’s been! So we thought that it was a good time as we head into the unknown opportunities of 2016 to reflect on what our most successful posts have been.

It's been a busy year so whether you missed these posts or maybe fancy another read, here’s our pick of the best ‘blabs’ from 2015.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

How Relevant will your Brand Strategy be in 2016?

With marketing trends continually shifting and evolving, your company’s branding strategy faces new threats and challenges in order to stay relevant. The four main factors that prove to be critical to brand growth and survival for 2016 are not stand-alone, but do offer a strong base for the strategy of your brand. These are elements you can incorporate into your brand strategy to stay relevant in 2016.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

4 SEO Techniques That Actually Boost Search Rankings

Have you noticed lately, there's a lot of business’s who are ramping up their SEO efforts? I suspect this has something to do with the focus on content creation and the potential of new traffic through blogs and social media. Whatever the case, there's a few critical rules that every single marketer needs to know when it comes to on-page optimisation and increasing your conversion rates.

With Google now looking at over 200 factors when ranking a website, it so hard for us to know which one to focus on and what steps we need to follow to improve our search rankings? It's like a difficult jigsaw puzzle. Well for those of you that are still trying to do battle against Google and need some quick tips on improving your search results, here are ‘The Four Most Important Rules for Increase Search Rankings’;

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Topics: Digital, Strategy, Content Marketing, Lead Generation, Social Media

18 essential elements for an effective online marketing strategy

Smart, connected devices are starting to ring in a new era for marketing and 51% of the world’s top marketers expect it will revolutionise the marketing landscape by 2020.

The Internet of Things (IoT) has arrived and will explode to an estimated 40 billion connected devices in just a few years. So with almost everyone and everything connected to the internet getting your online marketing strategy right will be paramount. IoT presents opportunities for real-time engagement and customer service – but you have to be found first! That’s why we've put together this smart checklist for you as a guide to creating an effective online marketing strategy.

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Topics: Digital, Marketing, Strategy, Content Marketing

18 essential elements for an effective online marketing strategy

Smart, connected devices are starting to ring in a new era for marketing and 51% of the world’s top marketers expect it will revolutionise the marketing landscape by 2020.

The Internet of Things (IoT) has arrived and will explode to an estimated 40 billion connected devices in just a few years. So with almost everyone and everything connected to the internet getting your online marketing strategy right will be paramount. IoT presents opportunities for real-time engagement and customer service – but you have to be found first! That’s why we've put together this smart checklist for you as a guide to creating an effective online marketing strategy.

+ Read full article

Topics: Digital, Marketing, Strategy, Content Marketing

Is your website mobile friendly? Be Responsive or Risk Losing Rankings

With 13 million Australians now online making 6 million searches per day – getting found on Google is a critical component to business success. If your business depends upon online traffic, you should know, more than 50% of digital traffic online now comes from mobile devices and through mobile apps.

According to a comScore report, it says smartphones and tablets combined, now account for 6o% of all online traffic - up from 50% a year ago. Now more than ever is the time to make sure that your site is mobile-friendly and that you understand the implications of SEO.

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Topics: Digital, Marketing, Strategy

Best practice for website design across multiple platforms

Having a great website design, great content and a great offer means very little if your site is not easily accessible to your audience. Your website may look good on your computer and maybe even your phone, but have you tested it on a variety of different devices? Or, have you made your website design responsive, which means that it will resize based on the dimensions of the screen being used? These are all great questions to consider in website development before you publish, but it’s always worth going back and checking different browsers and devices continually whilst your website is live.

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Topics: Digital