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Inbound Marketing: The Unstoppable Approach to Creating Lead-Generating Content

You've embraced content marketing to increase traffic to your website and keep visitors there longer. Your content is landing high SERP rankings, thanks to your improved SEO strategies, and you've even allocated more money in your marketing budget to creating a strong social media presence.

So why has your lead generation only gone up by half a percent? Read on to find out why your content needs a powerful inbound marketing strategy to really start generating quality leads. 

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Topics: Inbound Marketing, Content Marketing, Lead Generation

Boosting the Signal: Reach the Ideal Audience with Your Marketing Content

Quality content is the driving force behind any lead-generating campaign. But if nobody ever sees your content, it doesn't matter how outstanding it is—consumers and businesses can't respond to content they can't find.

That's why you need to boost the marketing signal your company is putting out, by building a strong online presence through content marketing. Keep reading to learn more about the three key ways you can build that presence: blogging, social, and SEO

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Topics: Content Marketing, Social Media

Beyond Demographics: Building a Buyer Persona To Understand Your Customer

An often-overlooked key to the success of any marketing strategy, from the content that you post on your blog to the email vouchers you send out from time to time, is your buyer persona. Most marketing teams look at the demographics of their target audience; few go any deeper than the age, marital status, and income level of that audience. But a well-developed buyer persona is essential to quality lead generation: without one, you could be marketing to the wrong people.

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Topics: Content Marketing

How to Build a Successful Content Generating Machine

We can agree that publishing quality content is revered over quantity. Yet, it’s important that we’re sharing enough content to generate the results we desire. Statistics reveal that, for example, companies that published 16+ blog posts per month received almost 3.5 times more traffic than companies that only shared 0-4 monthly posts. Also, consistently posting on social media networks keep followers coming to our pages.

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Topics: Marketing, Content Marketing

6 Big Secrets to Creating Content that Engages

With content marketing being a top focus for brands, how do you separate your posts from the sea of content being published daily? From your blog articles to your email messages, social media posts, webinars, videos, and podcasts, it’s crucial to create content that engages and moves your audience to action. People are inundated with content today more than ever…yet, compelling content wins every time.

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Topics: Marketing, Content Marketing, Social Media

Why Your Strategy is More Important Than Your Actual Content

Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.

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Topics: Marketing, Strategy, Content Marketing

What Content Works Best in Today’s Business Environment? Being Personal and Brief

It's no secret that marketing content is the strongest way to make audiences feel compelled to buy something. Yet, what worked five years ago might not work in today's business environment. Consider the vast changes in just the last decade in relation to marketing content.

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Topics: Marketing, Content Marketing, Video

When is Your Business Ready for Video Marketing?

 

There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.

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Topics: Marketing, Content Marketing, Video

Increasing Your Online Reach By Repurposing: 7 Advanced Concepts

According to the Content Marketing Institute, repurposing content was a top priority for 2016 and continues to be an effective technique towards growing brand awareness, expanding influence, and getting new eyeballs to your content.

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Topics: Marketing, Content Marketing

Are Your YouTube Ads Really Worth the Effort? Learning From the Big Names

YouTube is still a powerful tool for branding and marketing, but it's always worth remembering the time and money required to put a video together. Even so, you should always carve out time to find effective ways to promote yourself. YouTube ads are one of the best based on how you're able to link up with customers in a personal way.

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Topics: Marketing, Content Marketing, Video