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Ad-Blocking Technology: What's the collateral damage to your brand and your reach?

Ad-blocking is a hot topic in 2016 and for marketers the high uptake by mobile device users of Ad-blocking apps presents a real challenge.

How will they survive without advertising revenue?

Ad-blocking technology is forcing us all to rethink our approach to mobile advertising and marketing but is it a disaster? Will we be ruined?

Not necessarily. We’ve seen something similar before, when pop up blockers were added to mainstream browsers.

While we do think ad-blocking is a Game-Changer and will pre-occupy much of our energy and ingenuity going forward this year, Ad-blocking may prove a blessing in disguise.

At face value, ad-blocking represents a consumer-led backlash against the proliferation of intrusive online and mobile advertising.

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Topics: Branding, Marketing, Strategy, Inbound Marketing

The power of micro moments are reshaping the consumer, your brand and the marketing funnel

Many of you are right now setting the course for your brand in 2016, right? Well, at BrandManager this month the focus is on developments and insights that we’ve identified as ‘game-changing’ - those trends that represent a new frontier for marketers.

One of the most intriguing of these is the all-powerful, all-fleeting micro moment.

The micro moment has emerged from within the world of mobile device users. It is the moment of action, born of a need. The need to know, the need to do, the need to go and the need to buy.

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Topics: Branding, Strategy, Content Marketing

4 reasons why visual content is a must to drive engagement

People always associate the word ‘content’ with long copy and blog articles. But what about ‘visual’ content? Content Marketing these days is so much more than just writing articles.

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Topics: Branding, Marketing, Content Marketing, Lead Generation

A Year in Review: BrandManager’s 10 Most Popular INBOUND MARKETING BlOG POSTS in 2015

What a year 2015 has been? As inbound marketing grasped Australia, HubSpot increased its footprint across APAC and we grew our team some 300%, The Blab continued to pump out the news, views and tips for inbound marketing and sales leaders across the country. What an exiting year it’s been! So we thought that it was a good time as we head into the unknown opportunities of 2016 to reflect on what our most successful posts have been.

It's been a busy year so whether you missed these posts or maybe fancy another read, here’s our pick of the best ‘blabs’ from 2015.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

How Relevant will your Brand Strategy be in 2016?

With marketing trends continually shifting and evolving, your company’s branding strategy faces new threats and challenges in order to stay relevant. The four main factors that prove to be critical to brand growth and survival for 2016 are not stand-alone, but do offer a strong base for the strategy of your brand. These are elements you can incorporate into your brand strategy to stay relevant in 2016.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

5 steps to building an awesome personal brand

We live in a wonderful, connected digital world where most of us already have a personal brand, at least online. According to an AVG study, 92 percent of children under the age of two already have a digital footprint. The question is, are you nurturing, developing and indeed, managing your personal brand? In the digital economy where your LinkedIn profile, blog posts and social ranking are more vital to career success than a smart CV and a business card – a personal brand is a must for every young and upcoming executive or entrepreneur.

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Topics: Branding

A concise guide to creating a killer USP

When it comes to choosing your business over your competitors the deciding factor is the strength of your USP – Unique Selling Proposition. Something I can only get from you, is easily communicated and that can’t be replicated by others.

If someone contacted you and asked for your USP (Unique Selling Proposition) could you answer the question without having to think about it? Although customers are not actually likely to come out and ask you for your USP, it is of course of great importance to them. In this post we will focus on the reasons behind the importance of a USP and how to go about creating a compelling one that helps drives leads and conversions.

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Topics: Branding

Marketing Minute 92: Three elements of a great brand

Austin McGhie is his book 'Brand is a four letter word' states that brand is a noun and not a verb -- there is no such thing as 'branding' unless you are a cattle rancher. Brand is the prize where the actual work is 'positioning' which sits at the heart of your marketing strategy. It's also important to note that your brand is so much more than just your logo -- it's your whole reason for being and its why customers choose you over your competitors.

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Topics: Branding, Marketing

Marketing Minute 1: The Seven elements of branding

The term branding is so much more than just your logo, there are seven elements that together make up your brand and you need all of these to have a totally effective brand.

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Topics: Branding, Marketing

How to get customers to interact with your brand

The internet is constantly evolving for the better in providing stronger communication tools for businesses to reach out to their target market, particularly in the social media and mobile world. In 2011 statistics show that 47% of Australians connected with brands via social media networks. This suggests that consumers are increasing their interaction with brands and businesses through social media - some 1 in 4 Australians “like” or interact with a brand on Facebook on a weekly basis. 

So what does this mean for businesses?

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Topics: Branding, Business