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Marketing Minute 60: Branding The Apple Way Part Five: Focus on the Long Term

Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.

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Topics: Branding, Marketing

Marketing Minute 59: Branding The Apple Way Part Four: Love Your Customers!

A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?

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Topics: Branding, Marketing

Marketing Minute 58: Branding The Apple Way Part Three: Find your niche and stick to it!

Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.

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Topics: Branding, Marketing

Marketing Minute 57: Branding The Apple Way Part Two: Don't Take Short Cuts

Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.

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Topics: Branding, Marketing

Marketing Minute 56: Branding The Apple Way Part One: Engage Your Team

How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.

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Topics: Branding, Marketing

Ad-Blocking Technology: What's the collateral damage to your brand and your reach?

Ad-blocking is a hot topic in 2016 and for marketers the high uptake by mobile device users of Ad-blocking apps presents a real challenge.

How will they survive without advertising revenue?

Ad-blocking technology is forcing us all to rethink our approach to mobile advertising and marketing but is it a disaster? Will we be ruined?

Not necessarily. We’ve seen something similar before, when pop up blockers were added to mainstream browsers.

While we do think ad-blocking is a Game-Changer and will pre-occupy much of our energy and ingenuity going forward this year, Ad-blocking may prove a blessing in disguise.

At face value, ad-blocking represents a consumer-led backlash against the proliferation of intrusive online and mobile advertising.

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Topics: Branding, Marketing, Strategy, Inbound Marketing

The power of micro moments are reshaping the consumer, your brand and the marketing funnel

Many of you are right now setting the course for your brand in 2016, right? Well, at BrandManager this month the focus is on developments and insights that we’ve identified as ‘game-changing’ - those trends that represent a new frontier for marketers.

One of the most intriguing of these is the all-powerful, all-fleeting micro moment.

The micro moment has emerged from within the world of mobile device users. It is the moment of action, born of a need. The need to know, the need to do, the need to go and the need to buy.

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Topics: Branding, Strategy, Content Marketing

4 reasons why visual content is a must to drive engagement

People always associate the word ‘content’ with long copy and blog articles. But what about ‘visual’ content? Content Marketing these days is so much more than just writing articles.

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Topics: Branding, Marketing, Content Marketing, Lead Generation

How Relevant will your Brand Strategy be in 2016?

With marketing trends continually shifting and evolving, your company’s branding strategy faces new threats and challenges in order to stay relevant. The four main factors that prove to be critical to brand growth and survival for 2016 are not stand-alone, but do offer a strong base for the strategy of your brand. These are elements you can incorporate into your brand strategy to stay relevant in 2016.

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Topics: Digital, Branding, Marketing, Strategy, Social Media

5 steps to building an awesome personal brand

We live in a wonderful, connected digital world where most of us already have a personal brand, at least online. According to an AVG study, 92 percent of children under the age of two already have a digital footprint. The question is, are you nurturing, developing and indeed, managing your personal brand? In the digital economy where your LinkedIn profile, blog posts and social ranking are more vital to career success than a smart CV and a business card – a personal brand is a must for every young and upcoming executive or entrepreneur.

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Topics: Branding