According to the Content Marketing Institute, repurposing content was a top priority for 2016 and continues to be an effective technique towards growing brand awareness, expanding influence, and getting new eyeballs to your content.
It’s a premier way to enriching your content strategy, working smarter in reaching audiences and boosting credibility. With content repurposing, you’re essentially taking one piece of content (typically long-form) and converting it into multiple forms to share across different channels. You’ll appeal to different learning styles and preferences, making your content marketing incredibly successful.
Using your long-form, popular, or evergreen blog posts, here are seven advanced concepts to repurposing content to better your strategy.
#1 Email Subscribers
Your email list are your biggest fans! They took the time to opt into your list and await your messages. In fact, email subscribers are 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout).
Bolster your email marketing by sharing your blog content with your list. Create a compelling subject line to boost opens and outline a few benefits recipients will gain from reading your content. Finally, encourage them to pass it along to their networks if they find the information helpful.
#2 Use for Social Media Content
Sharing valuable content is a good reason people will follow you on social media. You see, the essence of inbound marketing is publishing content that solves problems, informs, and inspires your audience. Your quality-rich blog content serves as excellent content pieces to augment your social media marketing. You’ll foster engagement, gain new followers, and get people talking about your brand.
Therefore, break up the main points in your article and share them on your social sites using an image to complement your text. Keep in mind the audience you’re writing for on social media. Whereas Facebook is more family/friends oriented, LinkedIn is a professional site so be sure to adjust your message so it speaks to the audience on that platform.
#3 Leverage Live-Streaming Video
Did you know that people spend 3 times longer watching a live video versus one that has already been recorded (Source: Social Media Today)? Live-streaming apps like Facebook Live, Periscope, and Instagram Stories are generating massive engagement on social media. Viewers are tuning in as these videos auto-play right into newsfeeds.
Take advantage of this easy engagement by delving deeper into your blog topic and opening the opportunity for live questions. These Q&A sessions allow you to create authentic experiences with your brand, building relationships with prospects and loyalty.
They also give you ample content topics to consider for future blog posts. Imagine being asked 10 new questions that you never thought of. You will never run out of ideas for your content strategy leveraging this tactic.
#4 Convert into Mini-Video Series
YouTube is the second largest search engine. Building up your channel and optimising videos for SEO ranking increases exposure and provides more opportunities to grow your leads list and sales. Actually, after watching a video, 64% of users are more likely to purchase that product online.
Ramp up your YouTube channel by creating a mini-video series of your long-form blog post. Use the subheadings as new video topics, allowing you to expand on the topic and address any new key pointers since the article published. Give a clear call-to-action to encourage engagement by asking viewers to comment on the video. Don’t forget to respond back.
#5 Post on Quora
Quora is a great platform to further position your brand as an authority in your niche while answering questions from potential customers. Find questions that relate to your blog topic, answer the ones posted, and then include a link to your original post where they can glean more information. This method drives traffic back to your website, improving your SEO ranking and presence on search.
Can’t find a question that pertains to your topic? Post a new one, writing it in a way that your prospect or customer would ask so it truly resonates with your audience.
#6 Create an Infographic
Infographics ROCK on social media, being liked and shared 3 times more than any other content on social (Source: Hubspot). These highly visual detail-oriented images make it easy for viewers to digest data and information. Infographics work well on social media and are great additions to your blog content.
#7 Convert into an e-book
eBooks are perfect lead magnets to use in growing your subscriber list. The key is to make it enticing and valuable enough that compels people to opt in. With your popular blog post, you can easily convert them into a downloadable PDF and promote them on individual landing pages for leads.
The good news is that you don’t have to think of new lead generator content to improve conversions. Your most visited blog articles reveal that there is an interest in the topic. Since building your list is the lifeblood to your business, leverage these hot posts to capture subscribers and grow your sales funnel.
Utilising this repurposing guide will fully optimise your strategy, significantly spreading awareness and reach online. You’ll always have valuable content to share with your audience, keeping them engaged and in tuned to your brand wondering what’s next.
Ready to repurpose your content into video? Download our latest guide to help you setup, track and meet goals with a thorough Video Marketing Strategy. Get the guide here: