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Why Your Strategy is More Important Than Your Actual Content

Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.

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Topics: Marketing, Strategy, Content Marketing

What Content Works Best in Today’s Business Environment? Being Personal and Brief

It's no secret that marketing content is the strongest way to make audiences feel compelled to buy something. Yet, what worked five years ago might not work in today's business environment. Consider the vast changes in just the last decade in relation to marketing content.

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Topics: Marketing, Content Marketing, Video

When is Your Business Ready for Video Marketing?

 

There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.

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Topics: Marketing, Content Marketing, Video

Increasing Your Online Reach By Repurposing: 7 Advanced Concepts

According to the Content Marketing Institute, repurposing content was a top priority for 2016 and continues to be an effective technique towards growing brand awareness, expanding influence, and getting new eyeballs to your content.

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Topics: Marketing, Content Marketing

Are Your YouTube Ads Really Worth the Effort? Learning From the Big Names

YouTube is still a powerful tool for branding and marketing, but it's always worth remembering the time and money required to put a video together. Even so, you should always carve out time to find effective ways to promote yourself. YouTube ads are one of the best based on how you're able to link up with customers in a personal way.

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Topics: Marketing, Content Marketing, Video

How to Leverage YouTube in Your Marketing Strategy

Did you know that YouTube reports that mobile video consumption rises a whopping 100% every year (HubSpot)? Additionally, 64% of users are more likely to buy a product online after watching a video. These numbers reveal the level of engagement videos are generating amongst consumers and how it’s critical to begin leveraging YouTube marketing to bolster your strategy and achieve desired goals from your efforts.

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Topics: Marketing, Content Marketing, Video

17 ways to consistently generate quality content marketing

There comes a time in every marketer’s life, where you draw a blank. I have been in this position hundreds of times as a marketer in Perth. You’re trying to implement your Inbound Marketing strategy, but you can’t think of what to write, however, your readers are expecting another blog article. The pressure is on. You sit down by yourself and rack your brain for hours, only coming up with junk.

If you’ve ever felt paralysed like this, what you need to do is go back to basics – a content marketing checklist – which helps you plan effectively and lays the foundation to generate quality content.

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Topics: Inbound Marketing, Content Marketing

Secret Marketing Tactics of High Growth Firms

What is the difference between high-growth and low-growth or no-growth businesses? In many cases, it comes down to differences in tactics, particularly marketing tactics. Here are 10 highly effective marketing tactics used by high-growth businesses.

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Topics: Marketing, Business

Top 10 Storytelling Techniques for Powerful Marketing Videos: How the Big Brands Do It

Storytelling has always been a central part of marketing, and advertisers have been creating storyboards and pitching their ideas through storytelling ever since the beginning of formal advertising. Because it's such an effective tactic, it is still used very successfully today.

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Topics: Marketing, Content Marketing, Video

9 Do's And Don'ts For Creating Effective Call-To-Actions

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.

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Topics: Lead Generation