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Top 10 Storytelling Techniques for Powerful Marketing Videos: How the Big Brands Do It

Storytelling has always been a central part of marketing, and advertisers have been creating storyboards and pitching their ideas through storytelling ever since the beginning of formal advertising. Because it's such an effective tactic, it is still used very successfully today.

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Topics: Marketing, Content Marketing, Video

9 Do's And Don'ts For Creating Effective Call-To-Actions

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.

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Topics: Lead Generation

5 Website Must-Haves To Build An Online Lead Machine

In this digital age, there's no denying that your website is your company's most valuable marketing asset.

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Topics: Content Marketing, Lead Generation

3 Steps to Prove the ROI of Your Video Marketing Campaigns

Proving the positive ROI impact of video marketing as compared with outbound strategies or other inbound strategies is tricky.  You can turn to stats pulled from marketing surveys — but that proof doesn’t always reveal the meaningful insights you need.

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Topics: Marketing, Video, ROI

The Four Steps To A Successful Marketing Action Plan

A strategic marketing action plan is vital to business success. From content creation to social media engagement, SEO to SEM, inbound marketing and online presence to traditional outbound campaigns – your marketing action plan should bring it all together.

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Topics: Marketing, Strategy, Content Marketing

The Power of Video Marketing: 8 Secrets From The Big Brands

There’s a reason 96% of B2B marketers use video in their marketing campaigns, and that 3 in 4 report positive ROI for their video marketingit works. Consider these findings from HubSpot:

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Topics: Digital, Strategy

7 Steps to Building Campaigns That Focus on Quality

In January, research and consulting firm Forrester announced that US Digital Marketing Spend will near USD120 billion by 2021.

In all, Forrester estimates that investment in paid search, display advertising, social media advertising, online video advertising and email marketing will climb to 46% of all advertising in five years with Millennials as its main target.

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Topics: Lead Generation

How Marketers Build Facebook Custom Audiences

As a B2B marketing manager, you already know that using Facebook is unavoidable in one form or another. If you've just used it casually over the last few years, you're probably missing out on some features there to help maintain lead generation and improve marketing. One great thing about Facebook is they let you nurture the most valuable business followers you already have in a way bringing better targeting.

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Topics: Social Media

5 B2B Companies Killing It on Facebook by Doing the Unexpected

When B2B marketers consider the best venues to pitch their products and services, their first thought might not be Facebook.  After all, they would argue, Facebook is about social sharing, making friends and posting pics of your newborn. What those marketers don’t realise is that Facebook can be among the most effective (and cost-effective) weapons in their marketing arsenal.

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Topics: Social Media

Top 5 Tools to Maximise Your Facebook Presence

Marketing on social platforms can take a lot of time and effort, especially when it involves images, captions and tracking analytics. As you’re probably well aware, it’s no longer enough to share bits and pieces throughout your marketing campaign on social media as an afterthought. Here are 5 tools that will help you maximise your Facebook presence.

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Topics: Social Media