Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.

It's no secret that marketing content is the strongest way to make audiences feel compelled to buy something. Yet, what worked five years ago might not work in today's business environment. Consider the vast changes in just the last decade in relation to marketing content.

There isn't any question that we continually live in a more visually dominated culture, requiring marketing to go this way even further. As such, video marketing should become a top priority if you've continuously put it off in your B2B business.

According to the Content Marketing Institute, repurposing content was a top priority for 2016 and continues to be an effective technique towards growing brand awareness, expanding influence, and getting new eyeballs to your content.

YouTube is still a powerful tool for branding and marketing, but it's always worth remembering the time and money required to put a video together. Even so, you should always carve out time to find effective ways to promote yourself. YouTube ads are one of the best based on how you're able to link up with customers in a personal way.

Did you know that YouTube reports that mobile video consumption rises a whopping 100% every year (HubSpot)? Additionally, 64% of users are more likely to buy a product online after watching a video. These numbers reveal the level of engagement videos are generating amongst consumers and how it’s critical to begin leveraging YouTube marketing to bolster your strategy and achieve desired goals from your efforts.

There comes a time in every marketer’s life, where you draw a blank. I have been in this position hundreds of times as a marketer in Perth. You’re trying to implement your Inbound Marketing strategy, but you can’t think of what to write, however, your readers are expecting another blog article. The pressure is on. You sit down by yourself and rack your brain for hours, only coming up with junk.

If you’ve ever felt paralysed like this, what you need to do is go back to basics – a content marketing checklist – which helps you plan effectively and lays the foundation to generate quality content.

What is the difference between high-growth and low-growth or no-growth businesses? In many cases, it comes down to differences in tactics, particularly marketing tactics. Here are 10 highly effective marketing tactics used by high-growth businesses.

Storytelling has always been a central part of marketing, and advertisers have been creating storyboards and pitching their ideas through storytelling ever since the beginning of formal advertising. Because it's such an effective tactic, it is still used very successfully today.

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.