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Overcoming Management Inertia to Align Sales and Marketing

The case for Smarketing - the integration of sales and marketing efforts - is strong, but implementation of a new way of doing things is never simple, and organisational inertia is a common cause of failure. In preserving the status quo by maintaining the current, comfortable way of doing things, businesses often put their long-term viability at risk.

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Topics: Smarketing, Change Management

How Inbound Marketing is revitalising Australian businesses

When inbound marketing strategy first became popular among marketers a little over a decade ago, Australian marketers were less than eager to jump on the inbound bandwagon. While the rest of the world was reaching consumers on previously untapped digital platforms and using their content in innovative ways, it seemed as though the Aussies were, for the most part, still using those old intrusive outbound strategies.

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Topics: Business, Inbound Marketing

Smarketing: Why Integrate Your Sales and Marketing Efforts?

For 74% of companies, converting leads into customers is a top priority, according to Hubspot. The same study, however, shows that just 32% are concerned with sales enablement. These statistics show the dreadful gap between marketing and sales that is costing companies all over the world money they never even knew they could have.

An integrated strategy that combines your marketing campaign with your sales efforts can help to bridge this gap, and convert more leads that your marketing team collects into clients your sales team can effectively work with. Read on to find out more about how smarketing can benefit your business. 

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Topics: Inbound Sales, Smarketing

5 Reasons Your Outbound Marketing Methods Aren't Working

For as long as marketing has been around, advertisers have used outbound marketing to reach potential clients. But the old method of putting your brand out in the world and being as in-your-face as possible about it so you can be heard over the competitionjust doesn't work any more.

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Topics: Marketing

Get Marketing and Sales on the same team - an Introduction to Smarketing

Do your sales people and marketing people reside in, as Ben Firman puts it, a "state of co-operative competition that readily descends into finger-pointing and arguments about strategy, budget and resource allocation?"

Your company is not alone, as outdated sales and marketing structures still litter the business landscape.

What can be done to get them to work better together, in order to meet the needs of the marketplace today? 

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The Future of Inbound Marketing and Inbound Sales is Artificial Intelligence

 

Every day brings something new that was created by artificial intelligence. The question is no longer if AI will change business, but how to get started.

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Topics: Marketing, Inbound Marketing, Inbound Sales

How Social Video Will Turboboost Your Social Media Strategy

If your marketing strategy isn’t invested in social media, you’d be wise to reconsider.  Why? Because that’s where your customers (and prospective customers) are.  According to Hubspot, 72% of internet users are on Facebook, 73% of Facebook’s 1.3 billion users go there for “professional purposes,” and 63% of Facebook and Twitter users are looking for information unrelated to friends and family.

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Topics: Marketing, Social Media, Video

How to Build a Successful Content Generating Machine

We can agree that publishing quality content is revered over quantity. Yet, it’s important that we’re sharing enough content to generate the results we desire. Statistics reveal that, for example, companies that published 16+ blog posts per month received almost 3.5 times more traffic than companies that only shared 0-4 monthly posts. Also, consistently posting on social media networks keep followers coming to our pages.

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Topics: Marketing, Content Marketing

6 Big Secrets to Creating Content that Engages

With content marketing being a top focus for brands, how do you separate your posts from the sea of content being published daily? From your blog articles to your email messages, social media posts, webinars, videos, and podcasts, it’s crucial to create content that engages and moves your audience to action. People are inundated with content today more than ever…yet, compelling content wins every time.

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Topics: Marketing, Content Marketing, Social Media

Why Your Strategy is More Important Than Your Actual Content

Marketing content has certainly evolved in the Internet age, and most companies have finally mastered how to make it work for a modern audience. From more personalised content to precise targeting, the tools are available to make a blog or video fit a specific demographic. However, you still need a strategy to create content that's compelling.

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Topics: Marketing, Strategy, Content Marketing