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Marketing Minute 99: Digital Marketing Q & A

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This week on Marketing Minute we open up to a few burning questions from you around digital marketing. If you have any topics or questions you would like answered engage with us on this post and we would be more then happy to help.

Transcript:

First up, Richard asked on LinkedIn this month:

“What is the one piece of advice you would share with any marketer to help them be more effective in 2014?”.

Good question ... and the answer I think is Inbound. Create relevant, quality content that your audience care about and want to get instead of impact, in your face push marketing and discover the power of automated marketing platforms like HubSpot that nurture leads through a proven process.

Next Peter asks what’s better, SEO or Pay Per Click like Google AdWords?

Well Peter it depends on your timing and strategy.  SEO can take 6 to 12 months to produce measurable results in organic search whereas Pay Per Click like AdWords can take a couple of months.  With Pay Per Click you have more control too, with SEO really relying on Google’s current algorithm, Pander – just this week Google released two updates with thin content sites and sites targeting traditionally spammy segments of the search market hardest hit.  Budget too may be the decider – effective SEO costs up to $2000 a month whereas a Google AdWord campaign, once set-up can start at just $1000 a month plus campaign management costs.

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Topics: Marketing