Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.
Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.
A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?
Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.
Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.
How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.
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