Request a consultation

Marketing Minute 60: Branding The Apple Way Part Five: Focus on the Long Term

Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 59: Branding The Apple Way Part Four: Love Your Customers!

A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?

+ Read full article

Topics: Branding, Marketing

Marketing Minute 58: Branding The Apple Way Part Three: Find your niche and stick to it!

Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 57: Branding The Apple Way Part Two: Don't Take Short Cuts

Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 56: Branding The Apple Way Part One: Engage Your Team

How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.

+ Read full article

Topics: Branding, Marketing