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Inbound Marketing: The Unstoppable Approach to Creating Lead-Generating Content

You've embraced content marketing to increase traffic to your website and keep visitors there longer. Your content is landing high SERP rankings, thanks to your improved SEO strategies, and you've even allocated more money in your marketing budget to creating a strong social media presence.

So why has your lead generation only gone up by half a percent? Read on to find out why your content needs a powerful inbound marketing strategy to really start generating quality leads. 

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Topics: Inbound Marketing, Content Marketing, Lead Generation

How to Nurture a Business Culture that Aligns Sales and Marketing

It's all well and good to talk about the benefits of aligning sales and marketing, but it takes more than just a few statistics — however compelling they may be — to really create change in your company.

And even with actionable techniques, like data-sharing and SMART goal setting, getting these two teams to work together effectively often feels like an uphill climb. 

The missing element is company culture.

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Topics: Inbound Sales, Smarketing

Measurable Progress: Why Encouraging Competition Between Sales and Marketing Is A Mistake

The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.

When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress. 

Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.

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Topics: Marketing, Inbound Sales, Smarketing

The B2B Marketer’s Biggest Social Media Challenges for 2017

Marketing Managers are already beginning to take note of how 2016’s social media data will shape their strategy for 2017. Social media challenges faced in 2016 were more extrinsic, with things like reaching out to influencers (cold) and hosting live Q&A sessions, ranking high for many marketers.

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Topics: Strategy, Social Media

Boosting the Signal: Reach the Ideal Audience with Your Marketing Content

Quality content is the driving force behind any lead-generating campaign. But if nobody ever sees your content, it doesn't matter how outstanding it is—consumers and businesses can't respond to content they can't find.

That's why you need to boost the marketing signal your company is putting out, by building a strong online presence through content marketing. Keep reading to learn more about the three key ways you can build that presence: blogging, social, and SEO

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Topics: Content Marketing, Social Media