The statistics and results about Smarketing don't lie; it produces outstanding benefits in revenue growth for businesses, on average, a 20% bump, according to Hubspot. However, as we discussed previously, the implementation of a major organisational shift is never simple. This is especially true if both teams are significantly divided. Let's dive a little deeper into the strategy of getting Sales and Marketing staff support behind the move to a Smarketing "state of mind."
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