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How to Leverage YouTube in Your Marketing Strategy

Did you know that YouTube reports that mobile video consumption rises a whopping 100% every year (HubSpot)? Additionally, 64% of users are more likely to buy a product online after watching a video. These numbers reveal the level of engagement videos are generating amongst consumers and how it’s critical to begin leveraging YouTube marketing to bolster your strategy and achieve desired goals from your efforts.

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Topics: Marketing, Content Marketing, Video

17 ways to consistently generate quality content marketing

There comes a time in every marketer’s life, where you draw a blank. I have been in this position hundreds of times as a marketer in Perth. You’re trying to implement your Inbound Marketing strategy, but you can’t think of what to write, however, your readers are expecting another blog article. The pressure is on. You sit down by yourself and rack your brain for hours, only coming up with junk.

If you’ve ever felt paralysed like this, what you need to do is go back to basics – a content marketing checklist – which helps you plan effectively and lays the foundation to generate quality content.

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Topics: Inbound Marketing, Content Marketing

Secret Marketing Tactics of High Growth Firms

What is the difference between high-growth and low-growth or no-growth businesses? In many cases, it comes down to differences in tactics, particularly marketing tactics. Here are 10 highly effective marketing tactics used by high-growth businesses.

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Topics: Marketing, Business

Top 10 Storytelling Techniques for Powerful Marketing Videos: How the Big Brands Do It

Storytelling has always been a central part of marketing, and advertisers have been creating storyboards and pitching their ideas through storytelling ever since the beginning of formal advertising. Because it's such an effective tactic, it is still used very successfully today.

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Topics: Marketing, Content Marketing, Video

9 Do's And Don'ts For Creating Effective Call-To-Actions

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.

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Topics: Lead Generation

5 Website Must-Haves To Build An Online Lead Machine

In this digital age, there's no denying that your website is your company's most valuable marketing asset.

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Topics: Content Marketing, Lead Generation

3 Steps to Prove the ROI of Your Video Marketing Campaigns

Proving the positive ROI impact of video marketing as compared with outbound strategies or other inbound strategies is tricky.  You can turn to stats pulled from marketing surveys — but that proof doesn’t always reveal the meaningful insights you need.

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Topics: Marketing, Video, ROI

The Four Steps To A Successful Marketing Action Plan

A strategic marketing action plan is vital to business success. From content creation to social media engagement, SEO to SEM, inbound marketing and online presence to traditional outbound campaigns – your marketing action plan should bring it all together.

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Topics: Marketing, Strategy, Content Marketing

The Power of Video Marketing: 8 Secrets From The Big Brands

There’s a reason 96% of B2B marketers use video in their marketing campaigns, and that 3 in 4 report positive ROI for their video marketingit works. Consider these findings from HubSpot:

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Topics: Digital, Strategy