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7 Steps to Building Campaigns That Focus on Quality

In January, research and consulting firm Forrester announced that US Digital Marketing Spend will near USD120 billion by 2021.

In all, Forrester estimates that investment in paid search, display advertising, social media advertising, online video advertising and email marketing will climb to 46% of all advertising in five years with Millennials as its main target.

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Topics: Lead Generation

How Marketers Build Facebook Custom Audiences

As a B2B marketing manager, you already know that using Facebook is unavoidable in one form or another. If you've just used it casually over the last few years, you're probably missing out on some features there to help maintain lead generation and improve marketing. One great thing about Facebook is they let you nurture the most valuable business followers you already have in a way bringing better targeting.

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Topics: Social Media

5 B2B Companies Killing It on Facebook by Doing the Unexpected

When B2B marketers consider the best venues to pitch their products and services, their first thought might not be Facebook.  After all, they would argue, Facebook is about social sharing, making friends and posting pics of your newborn. What those marketers don’t realise is that Facebook can be among the most effective (and cost-effective) weapons in their marketing arsenal.

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Topics: Social Media

Top 5 Tools to Maximise Your Facebook Presence

Marketing on social platforms can take a lot of time and effort, especially when it involves images, captions and tracking analytics. As you’re probably well aware, it’s no longer enough to share bits and pieces throughout your marketing campaign on social media as an afterthought. Here are 5 tools that will help you maximise your Facebook presence.

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Topics: Social Media

Increase your B2B Conversions With Infographics

Content marketing can take a variety of shapes. Depending on your industry, target audience, and available resources, potential tactics range from blog posts to webinar series. But ultimately, especially in the B2B realm, all content marketing should have one thing in common: a dynamic visual focus.

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Topics: Marketing, Content Marketing, Lead Generation

Marketing from the heart: The key to 2017 lead generation

What were the campaigns that struck a chord for you in the last year? And can you remember why you responded or shared a piece of content with your friends?

Did it make you laugh? Did it move you? Did it resonant with something you value or believe?

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Topics: Marketing, Strategy

How to line up your business objectives with Facebook's metrics

As we've highlighted in the past, a Facebook marketing strategy can come with significant benefits for targeting (and converting) business customers. The world's largest social media network has become far more than just a consumer-oriented platform, allowing B2B marketers to use it as an integral part of their promotional strategy.

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Topics: Marketing, Social Media