Social media engagement can feel hit and miss for many marketers, and even though there are documented ways to increase shares, likes and comments, it can be hard to fit in engagement for all platforms. By targeting one platform, marketers can easily setup workflows and marketing automation for initial testing. To start off, the best method is to choose the highest-used social media platform - Facebook - which soars above other platforms with 1.79 billion active users, worldwide. The next is to decide which engagement campaign to use.
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