Social media engagement can feel hit and miss for many marketers, and even though there are documented ways to increase shares, likes and comments, it can be hard to fit in engagement for all platforms. By targeting one platform, marketers can easily setup workflows and marketing automation for initial testing. To start off, the best method is to choose the highest-used social media platform - Facebook - which soars above other platforms with 1.79 billion active users, worldwide. The next is to decide which engagement campaign to use.

When it comes to reaching a new audience and improving awareness of your brand, paid advertising and marketing is a necessity. We have previously covered a number of options out there, such as AdWords, but increasingly, businesses and marketers alike are exploring paid social media advertising - in particular, Facebook ads. We know Facebook has a large captive audience which is highly engaged, but other than that, there are three other reasons why well-planned and well-executed Facebook ads can deliver a good return on investment.

Facebook is not only the main source of everyday internet social interactions, but also the up and coming advertising markets for businesses small and large. According to the newest update in September 2016,  Facebook's newsroom have reported over 1.1 billion daily users. With one-seventh of the world's population actively using Facebook daily, it would be a massive squandering of resources to not properly advertise to your companies' target audience.

Certain digital marketing trends are creating huge excitement right now. Think virtual and augmented reality; the rise of social media marketing; and artificial intelligence in the form of chatbots.

A marketing manager's role is changing because of two basic factors: the customer has changed and technology is constantly developing at record speeds. In order to maintain lead generation, marketing managers must fine tune their focus to have a detailed account of who the potential buyers are so they can target them more efficiently and not have their sales staff taking random shots in the dark to see who shows interest.

All too often marketing strategies fail to utilise the full potential of social media for lead generation. But why should you worry about social media? Does it even work to improve leads? According to the 2016 Social Media Marketing Report by Social Media Examiner, 66%+ of marketers see lead generation benefits with social media by spending as little as 6 hours per week.