Being a marketing manager is one of the most exciting careers available today, but it can also be a challenge to keep up with the latest marketing strategies and lead generation campaigns without going mad. To reduce the odds of madness, consider these strategies to make every day run smoother and more stress free.

As you work on strengthening your marketing strategy for the upcoming year are you considering whether you should focus more on inbound marketing or virtual reality marketing? If so, you don't have to choose.

Every now and then it pays to take stock of your marketing strategy’s effectiveness when it comes to your lead conversion rate. Recently I’ve been reflecting on the way my marketing practice has developed and getting my marketing strategy in place as we head into the new year. During this reflection period, I noted a number of things that really made a difference to the lead conversion rate of our clients, and our own marketing efforts.

Every marketing strategy revolves around one thing: the bottom line. To get to that bottom line, marketers need to weave their strategy around lead conversions. The problem with this is that, for the most part, the divide between marketing and sales is still prominent in most companies, making it difficult for marketers to capture qualified leads and for sales teams to convert them if they are not. Here are 4 lead generation strategies to help you move quality leads through the funnel, to your sales team’s door.

Leading marketers need to be constantly learning from the campaigns they run in order to avoid making small mistakes that cost the company big in the long term. In Part 1  of this series, I looked at lead generation tactics, or ways of enticing leads into the top of the marketing funnel. In this blog post, I look at how to avoid making mistakes and improve your lead generation results when reviewing the middle and pointy end of the funnel, and focusing on how to hold a lead’s attention.

In order to maintain lead generation in today's ever-changing marketing landscape, understanding the psychology behind why personalised marketing generates more leads is priceless for marketers.

Most visitors of your website have short attention spans. 

I can attest to that. If I like what I see, I stay. If I don't, it will add to your less than stellar bounce rate.

Your website has less than 8 seconds to make a good impression, keep me interested and convince me to perform the action you are leading me to make.

This can be an easy task if your website measures up.

How is your website performing? Are you paying attention to the signs that your website content isn't improving your lead conversion rate?