Lead generation is the marketer’s bread and butter, which is why it’s so surprising that some failing lead generation tactics are still in place in marketing strategies. Today, a marketing manager’s job is to keep the funnel full of quality leads; an essential if your company’s revenue is to grow and exceed that of competitors. Even more essential if you want to hold your position in the company.

Agile marketing implements rapid, strategic marketing efforts called sprints. Adapted from a term for software development, agile marketing launches these sprints in the same way developers launch new software: (1) deploy a new marketing strategy, (2) quickly measure results, (3) make changes and revisions accordingly, and (4) immediately repeat with the revised strategy.

As part of the many new feature announcements made during INBOUND 2016, HubSpot announced the Accelerated Mobile Pages (AMP) feature. But what exactly is it? And why should marketers care about this feature?

Google AdWords for lead generation is like flyer distribution in a shopping centre; only faster, more targeted and effective at eliciting a response. Since its launch in 2000 with 350 advertisers, Google AdWords has grown year on year to generate a whopping $19.1 billion in revenue in 2015.

As part of the raft of news coming out of the recent INBOUND 2016 event, HubSpot announced a number of new features, improvements and products that we are excited to update you on. In this post, we look at HubSpot’s Content Marketing Strategy Tool, and how it fits into the wider trends around content and search in your strategic marketing plan.

Every day, marketing managers are challenged with the task of maintaining progressive strategies that are constantly being updated to keep audiences engaged. Staying ahead of the curve requires marketing professionals to be informed with the latest behavioural data driven research and statistics. Consumer behaviours are now being predicted by marketing managers, each of which are using the behavioural data from social media, email marketing, content marketing and video marketing to make educated guesses for future trends and demands.

These are the 4 behavioural lead generation strategies that will aid you in producing results for you strategic marketing plan in 2017:

Do your lead generation strategies have database management as an underlying principle? Working at your lead database for email communication has important benefits. It will drastically improve your conversion rates because, let’s face it, is a KPI for most marketing managers.

67% of B2B marketers say they see at least a 10% increase in sales opportunities through lead nurturing, with 15% seeing opportunities increase by 30% or more (Demand Gen Report). If you're one of the marketing managers looking to develop your leads heading into 2017, it's not too late to start using lead scoring. You can expect jumps in conversion rates, average spend and the level at which your sales counterparts exceed quotas thanks to your well-nurtured leads. In fact,

Marketers report that lead generation continues to be one of their main challenges, with 80% saying their lead generation efforts are only slightly or somewhat effective. In order for marketing managers to continutally grow leads and evolve their strategic marketing plan for the future, they can rely on these 6 tried and true strategies for targeted lead generation. 

How does personalisation currently sit in your marketing strategy? Are you using personalised marketing to nurture and convert your leads or is this a future goal, a little bit out of reach?