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The strategic marketing process (Part 3): Implementation & Growth

The last stage of your strategic marketing process is implementation and ongoing development for growth opportunities.

If you missed the first step to creating your strategic marketing plan, you can find it here, and the second step here.

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Topics: Marketing, Strategy

What CMOs need to know about Agile Marketing

What is “agile marketing” and why should CMOs care? There are three important elements that CMOs need to understand with regards to this methodology, each of which are the driving force behind improved ROI in their marketing strategy:

  1. Cultural change is needed
  2. Data and insights guide all agile marketing
  3. Agile marketing needs to merge with overall strategy
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Topics: Marketing, Strategy

Using Email Marketing for SEO – What Marketers Need to Know

If you are among the 90% of marketing managers who feel your lead generation campaigns are underperforming, it’s time to consider email marketing for SEO.

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Topics: Marketing, Content Marketing, Email Marketing

The strategic marketing process (Part 2): Planning

This post is the Part 2 of a three-post series to help marketing managers plan, implement and manage a strategic marketing process within their company.

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Topics: Marketing, Strategy

The top 7 online marketing trends that will dominate in 2017

 In less than two months it will be the start of 2017, which means marketing managers need to start thinking about the online marketing trends that will shape their marketing strategy. 

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Topics: Marketing

The strategic marketing process (Part 1): Strategy & Tools

Strategic marketing is a planning process that marketing managers need in order to establish purpose and direction in order to match and exceed their KPIs for each of their brand’s marketing efforts.

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Topics: Marketing, Strategy

What are native ads and how do they apply to your strategy?

Listen up marketers: display advertising’s days are numbered. In fact, I’d even go so far as to say that 98% of paid advertising is a waste of money.  This is especially concerning when eMarketer predicts that the total media spending in Australia will total $10.04 billion in 2016 - up 3.1% from 2015.

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Topics: Lead Generation

How to get your emails opened, read and clicked

When it comes to getting your emails opened, there are elements of art and science involved. Email is a crucial tool for business. It’s impossible to overstate its importance.

Yet there are two sides to every story and for every piece of published advice that says, “Maximise your marketing with email” there is another piece of advice warning against overuse.

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Topics: Strategy, Content Marketing