The last stage of your strategic marketing process is implementation and ongoing development for growth opportunities.

If you missed the first step to creating your strategic marketing plan, you can find it here, and the second step here.

What is “agile marketing” and why should CMOs care? There are three important elements that CMOs need to understand with regards to this methodology, each of which are the driving force behind improved ROI in their marketing strategy:

1. Cultural change is needed
2. Data and insights guide all agile marketing
3. Agile marketing needs to merge with overall strategy

If you are among the 90% of marketing managers who feel your lead generation campaigns are underperforming, it’s time to consider email marketing for SEO.

This post is the Part 2 of a three-post series to help marketing managers plan, implement and manage a strategic marketing process within their company.

 In less than two months it will be the start of 2017, which means marketing managers need to start thinking about the online marketing trends that will shape their marketing strategy. 

Strategic marketing is a planning process that marketing managers need in order to establish purpose and direction in order to match and exceed their KPIs for each of their brand’s marketing efforts.

Listen up marketers: display advertising’s days are numbered. In fact, I’d even go so far as to say that 98% of paid advertising is a waste of money.  This is especially concerning when eMarketer predicts that the total media spending in Australia will total $10.04 billion in 2016 - up 3.1% from 2015.

Marketing Managers are already beginning to take note of how 2016’s social media data will shape their strategy for 2017. Social media challenges faced in 2016 were more extrinsic, with things like reaching out to influencers (cold) and hosting live Q&A sessions, ranking high for many marketers.

When it comes to getting your emails opened, there are elements of art and science involved. Email is a crucial tool for business. It’s impossible to overstate its importance.

Yet there are two sides to every story and for every piece of published advice that says, “Maximise your marketing with email” there is another piece of advice warning against overuse.