Taking the plunge into the world of marketing automation is daunting - especially when you have a system that’s worked pretty well for you over the last few years. The thing about marketing automation software is that it doesn’t claim to do anything amazing - that’s your job. All it does is follow your lead. But one thing that is a result of great marketing automation software is the time it gives back to you - which is what makes it so important for professional marketing managers.
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