If you’re in the B2B marketing space, you’re probably aware that the marketing climate has changed significantly.
But did you know that 50% of B2B sales staff consistently miss their quotas. AND 80% of the purchase cycle has already been completed before a buyer has had any contact with a salesperson.
The problem is that most B2B companies are still operating with outdated B2B marketing strategy, systems, and mindset that don’t successfully navigate them through this new customer-centered market.
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