If you’re in the B2B marketing space, you’re probably aware that the marketing climate has changed significantly.

But did you know that 50% of B2B sales staff consistently miss their quotas. AND 80% of the purchase cycle has already been completed before a buyer has had any contact with a salesperson.

The problem is that most B2B companies are still operating with outdated B2B marketing strategy, systems, and mindset that don’t successfully navigate them through this new customer-centered market.

According to recent research, 86% of senior-level marketers say you must have the right marketing technology behind you to manage a cohesive marketing plan. Marketers are now using automation platforms, personalisation and technology to craft a new strategy that aligns with this new consumer behaviour. You’ve joined this trend, taken the next step in your marketing journey and chosen the worlds #1 Inbound Marketing & Sales Software, HubSpot. You are setup to succeed already.

Everyone understands that the base elements of landing pages and blogs are creating conversions. Something that often falls outside of the radar, however, is how your landing page fits into your inbound marketing campaign, how it fits across multiple channels and how it fits with your buyer persona’s expectations. This post will show HubSpot platform users how to lead their target audience through the conversion path and into the arms of your landing page.

As an Inbound Marketing agency and a HubSpot partner, we receive a lot of questions about whether or not HubSpot is worth the money. Well, we have a question for you: Are you ready to make this tool work for your money?

You’re here because you’re probably feeling overwhelmed and not seeing the immediate results from HubSpot? Well, you’re not alone. Many HubSpot users at the start are so excited to have the platform, that they jump straight into using the features, to find they are only utilising around 20%-30% of its full capabilities. The general mindset is ‘Jump in early and figure it out later’. It’s only 2-3 months into using the system when you start to feel overwhelmed and things aren’t working out the way you wanted. HubSpot starts to feel like it’s bigger then Ben Hur, so you reach out for some ‘reactive’ support’. The good news is that this post will help you to stop being reactive and start becoming proactive to on-boarding with HubSpot.

If there’s one thing B2Bmarketers can be sure of these days, it’s that engagement needs to be at the heart of B2B marketing strategy. In this brave new world that Forrester Research CEO George Colony describes as ‘the New Age of the Customer’, customers are now engaging with companies all the time, moving across various touch points from physical locations to mobile technologies and social. According to a survey conducted by the Acuity Group, 71 per cent of B2B buyers said that they would change suppliers if the overall digital experience were better at another organisation.

The question is how do businesses create this better experience when engagement is such a complex and often cumbersome undertaking.

B2C-Style Customer Engagement - the Next Big Thing in Your Company’s B2B Marketing Strategy?

If your clients are mostly business customers, you’d know that marketing to them is different from marketing to the consumer market. They’re more likely to be driven by rationality, want technical details, and be on a much longer buying cycle.

On the plus side, they’re also more likely to want to form a relationship with you as a trusted supplier, one they can keep coming back to, especially if you make them look like a rock star for their excellent purchasing decisions.

So yes, you’re right in thinking there are big differences between the two. However, a recent study by Forrester Consulting revealed that business buyers are increasingly imitating the habits of consumers in their movement toward the digital sphere.

Transform your marketing with the omni-channel experience

Traditional marketing approaches are no longer enough

Most businesses will already have an engaging website that's constructed for maximum SEO impact and a strong online media presence. They may also have a responsive pro-active customer care team, run a number of offline promotional campaigns and even provide mobile accessible goods and services. Unfortunately, in today's rapidly evolving marketing climate, these things are no longer enough to guarantee the increases in sales that you need for sustainable success.