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Three fundamentals of omni-channel marketing you need to know

Change almost never fails because it's too early. It almost always fails because it's too late.”

Seth Godin

Folks involved in Internet marketing will no doubt know that customers have been using multiple devices and entry points on their buying journey for some time now. But, to the increasing frustration of consumers, businesses lag way behind when it comes to utilizing the advantages of these different channels.

So what’s a business to do?

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Topics: Marketing, Strategy

22 Awesome digital marketing stats for marketing managers

 

In an ever changing marketplace how do you stay ahead of the trends and the technology to ensure your message cuts through? It's not enough to simply guess at what works. You need a digital strategy that's based on proven facts and figures. A strategy that reflects when and how consumers and businesses are using the Internet and social media, and what they're looking for from the businesses they follow. Every year, the nature of Internet use changes, so as a marketing manage it's crucial that you keep up to date. So to help you out we’ve pulled together 22 awesome, up-to-date stats that will help you spend your budget in all the right places.

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Topics: Digital, Marketing, Strategy