One of the challenges to meet in 2016 is the the evolution of strategy in marketing and sales away from the multi-channel model, which has preoccupied brands over the past five to ten years.
So, what do I mean by this? Haven’t we been striving to introduce and optimise website, tablet and mobile sales in order to keep up with competitors as well as customer expectations?
And haven’t we triumphed? The transition to ecommerce and digital marketing has opened up new ways of relating to customers and developing brands as well as profits. It has transformed the marketing strategy of global brands as well as small locally based traders and has revolutionised the marketing function.