Ad-blocking is a hot topic in 2016 and for marketers the high uptake by mobile device users of Ad-blocking apps presents a real challenge.
How will they survive without advertising revenue?
Ad-blocking technology is forcing us all to rethink our approach to mobile advertising and marketing but is it a disaster? Will we be ruined?
Not necessarily. We’ve seen something similar before, when pop up blockers were added to mainstream browsers.
While we do think ad-blocking is a Game-Changer and will pre-occupy much of our energy and ingenuity going forward this year, Ad-blocking may prove a blessing in disguise.
At face value, ad-blocking represents a consumer-led backlash against the proliferation of intrusive online and mobile advertising.