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Get inbound in 2016, or you're bound to be left behind!

A future customer is only a stranger who hasn’t reviewed your website yet! Have you jumped aboard with Inbound Marketing? It’s the proven methodology to turn strangers into customers and promoters of your business. So let’s investigate the new methods that have become so crucial in this digital age.

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Topics: Strategy, Inbound Marketing, Content Marketing

Marketing and the Melbourne Cup – is your brand a winner?

The Melbourne Cup has run 154 times (equating to 154 years), but has still managed to retain its relevancy over the decades as a brand. So this begs the question, is your brand a winner too? Would you put a wager on it?

When it comes to competing in a ever changing and demanding marketplace, are you racing with your blinkers on when it comes to your marketing! Is your brand as relevant today as it was five years ago? Have you really ‘moved’ with the times?

So, under starter’s orders, here’s a few key elements that can be applied to your marketing courtesy of the Melbourne Cup.

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Topics: Strategy, Inbound Marketing, Content Marketing