Have you noticed lately, there's a lot of business’s who are ramping up their SEO efforts? I suspect this has something to do with the focus on content creation and the potential of new traffic through blogs and social media. Whatever the case, there's a few critical rules that every single marketer needs to know when it comes to on-page optimisation and increasing your conversion rates.
With Google now looking at over 200 factors when ranking a website, it so hard for us to know which one to focus on and what steps we need to follow to improve our search rankings? It's like a difficult jigsaw puzzle. Well for those of you that are still trying to do battle against Google and need some quick tips on improving your search results, here are ‘The Four Most Important Rules for Increase Search Rankings’;