In this digital age, there's no denying that your website is your company's most valuable marketing asset.

When people realize they have an issue or need something, they begin their research on search engines. The internet, social media and content marketing gives consumers the ability to learn everything they can about the goods or service they are looking for. Eventually, you hope that online research will lead them to your website and that is your chance to make a great first, second and third impression.

The marketing landscape has changed so much in the past few decades yet many businesses are still playing by the same game plan. Back in the 70’s the average consumer was exposed to just 500 marketing messages a day. This rose to around 5000 by the 90’s and now, according to a leading US research group, it is as much as 30,000. That’s 30,000 bits of information trying to get your attention - from road signs to radio adverts, product brands to billboards. Communicating your message used to be easy, the landscape looked pretty much like this …