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5 steps to building an awesome personal brand

We live in a wonderful, connected digital world where most of us already have a personal brand, at least online. According to an AVG study, 92 percent of children under the age of two already have a digital footprint. The question is, are you nurturing, developing and indeed, managing your personal brand? In the digital economy where your LinkedIn profile, blog posts and social ranking are more vital to career success than a smart CV and a business card – a personal brand is a must for every young and upcoming executive or entrepreneur.

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Topics: Branding

Perth Marketers Switch from Outbound to Inbound Marketing

If you are in marketing, you would have heard about the global shift from outbound marketing to inbound marketing. It’s likely, you’ve heard how new inbound techniques are outperforming traditional marketing. So what does this all mean, and why has the shift occurred?

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Topics: Inbound Marketing

Keeping up with increased technical and consumer demands

Economist Intelligence Unit recently conducted a global survey of over 500 CMO’s from blue chip companies like MasterCard and Virgin. 80% of these marketers said that their organisations were facing dramatic changes in the next 3-5 years to keep up with technical and consumer demands.

We have seen so much change in the last ten years, what can we expect in the next 3-5 years ahead? According to the survey 29% believed that there was an urgent need to restructure their organisation’s marketing right now. The survey identified six key areas for change.

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Topics: Strategy

Social media marketing – where do I start?

Social media has grown from just being a tool to connect with friends into an important corporate partner. As the popularity of inbound marketing rises, businesses have seen the benefit of social media marketing and interaction, even hiring specialists to lead their social media campaigns. Social media is now a vital part of an effective marketing strategy.

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Topics: Strategy