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How do I plan effectively in todays market? - Marketing Minute 115

So your marketing is not working effectively anymore? Well, let's have a look at why. 86% of people claim that they skip televsion commercials, almost half of all direct mail is never opened and more shockingly, 91% of people claim that they have unsubscribed from emails that they originally opted-in to receive. Yet, this is still the best time for marketing - let me tell you why.

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Topics: Marketing

5 mistakes made by marketers today

Marketers today need more than a great skillset and a creative mind - they need the insight of the latest trends and strategies in order for the brands they manage to stay relevant with the market and stand out from the rest. In marketing today, no one can afford to make a mistake. A wrong move can not only waste budget but also potentially damage the brand and lose market share.

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Topics: Strategy

How do I get better ROI from my marketing?

It really wasn’t that long ago that outbound marketing was the king of the hill. Outbound marketing was all about one-way stream communication, between the marketer and their potential customer. The main focus of outbound marketing was, and still is to “sell, sell and sell”, with the customer getting no added value from the experience. But there's a down side to outbound marketing. Marketers who practice it rarely educate their customers about their products and services when they need them the most.

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Topics: Strategy

Is my brand relevant in today’s market? - Marketing Minute 114

To have a relevant brand in today's market you need to have a brand that is fluid instead of static. Your brand should always be evolving with the trends and interests of your customer. You really need to get to know your customer and their buyer persona.

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Topics: Marketing

Does your business have a clear vision?

A successful business is not only defined by its product or its people, but also the values that it delivers to their customers. You may have a product or a service that sells and makes a profit, but have you really thought about why you sell it?

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Topics: Strategy

At last, how sales and marketing can align for better results

The battle goes on. Sales complains that Marketing isn’t generating enough quality leads and Marketing criticises Sales for not working the leads they are given hard enough. Similar to the advertising and editorial departments of a publication, these two key groups are often in conflict with each other when it makes perfect sense for them to work closely together. Welcome to new world where there is less time spent bickering and more time invested in closing business. Welcome to ‘SMarketing’ - the alignment and connection between sales and marketing and one of the ‘5 Trends That Will Drive Marketing in 2015’.

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Topics: Inbound Marketing

How growth hacking can build a $4 billion company

So you’re not a celebrity or a mega brand? You’ve got your social media profiles up and published but your just not attracting a large following? Well maybe “growth hacking” is the answer you’ve been looking for – one of the ‘5 Trends That Will Drive Marketing in 2015’.

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Topics: Inbound Marketing