Here it comes - ready or not!!!

Christmas is just around the corner and in all the ‘busyness' of 'business’ at this time of the year we just wanted to squeeze in a big thank you from the BrandManager team for your custom and support this past year.

So what’s been your biggest marketing challenge this year? Well according to B2B Technology Marketing Community, the biggest challenge B2B marketers face is generating high-quality leads. How much more effective could you be if you only had to manage ‘qualified’ leads?

Converting website visitors into qualified leads is all about lead nurturing and it all starts with landing pages. MarketingSherpa says, 79% of marketing leads never convert into sales and that a lack of lead nurturing is the common cause for this poor performance.

Calls-to-action (CTAs) are one of the most critical elements of an inbound marketing campaign. Whether in the form of text links, images, buttons or promotional tiles on your website, CTAs are there to motivate and direct your visitors to take a desired action, usually on a landing page. It is the conduit between the offer they are seeking and the information you require from them to start the lead nurturing process.

Visitors to a website like ‘custom content’ so a clearly focused CTA that leads to a landing page offer makes great sense

Social Media Examiner recently published their sixth annual report on the state of social media marketing and had a fascinating section on the ROI of social. 80% of marketers indicated that their social media efforts increased traffic and with as little as 6 hours per week, over 66% of marketers saw lead generation benefits from utilising social media.

Social media marketing is a great tool for generating leads and achieving a better brand awareness. Social media marketing has seen exponential growth in the past few years. YouTube has become the 2nd largest Search Engine in the world – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today).

Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it perfectly complements your website. A blog is essential when creating a lead generating website and will help attract visitors and build leads.