Have you been thinking; “we should get into content marketing, everyone’s doing it, Coca-Cola, BMW, Red Bull – they’re all doing it, we should be doing it too”?
Then this post is for you.
The success of a website is proportionate to the quality of the content it holds, the 'Secret Sauce'. It’s the essence of good content marketing and it’s been around for over 100 years. Back in 1900, Michelin Tyres released a 400-page guide geared at ‘helping’ drivers maintain their cars. It coved basic maintenance, accommodations and other travel tips. After 35,000 copies were distributed for free, the company began selling the books for a profit. Content marketing believes that if your customers are successful, you will be successful.