Marketing used to just be about clever headlines and creative designs – then we entered the digital age. An age where the performance of your marketing could now actually be measured and displayed in colourful graphs, reports and stats. Marketing analytics CAN be really exciting – especially when those results show that you are on the right track to growing your online presence. When you can present back to your managers and key stakeholders the exact cost and time taken for each lead, conversion and sale, where your resources have or haven't been well invested and if your content does or doesn’t resonate with your target market anymore – that is powerful stuff.

Your blog plays a pivotal part of your overall marketing strategy and should be central to all your key marketing activities. According to Social Media B2B, companies that blog regularly generate 67% more leads per month than those that don’t. This really makes a lot of sense, if you have an active blog then you have a better chance of making a deeper connection with your online audience. With educational content delivered in a conversational tone your prospects will get to know your business in a far more personal way.

So you’ve built a great website but how do you know if it is performing, if the dollars you’ve spent on creating your online presence are really paying off? Well quite simply you don’t, unless you have the right tools to analyze the traffic, the visits and the interactions from your website.

Google claims over 1.2 million businesses advertise on Google in the hope of capturing some of the 12 billion searches made every day. With $38 billion a year being spent on Google AdWords what are the secrets to an effective pay per click campaign?

We all understand that social media is a very valuable tool for promoting content and assisting in the process of building your brand. While it's a good idea to make sure you're sharing your content to fans and followers on Facebook, LinkedIn, Twitter, and Google+, the true value that social media provides is its ability to build relationships and spread content beyond your direct network of social media connections.

It’s a fact, blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired customers through their blog. Your website is not just an information hub, it’s a communication station.

According to data by Tony Haile of Chartbeat, 55% of visitors spend fewer than 15 Seconds on your website... so I guess I’d better make this quick. The internet has evolved (and continues to evolve) and your website needs to evolve to, to become far more than just an online brochure if you want to attract customers and build leads. It must provide your prospects with relevancy and opportunities to interact with your brand.

Today there is a new type of marketing funnel and it works differently to how we have experienced the sales process in the past. At the top is attract where strangers become visitors to our website. Then we convert them to leads, close them as customers and then continue to delight them so they turn into promoters or true brand ambassadors.

Did you know that between 70 to 90% of the buyers journey is completed prior to engaging with you and during that journey a consumer will engage with over 11 pieces of content prior to making a purchase. Knowing what types of dynamic content to include in your overall marketing strategy and keeping it related to your buyer persona is key to its success.