Marketing used to just be about clever headlines and creative designs – then we entered the digital age. An age where the performance of your marketing could now actually be measured and displayed in colourful graphs, reports and stats. Marketing analytics CAN be really exciting – especially when those results show that you are on the right track to growing your online presence. When you can present back to your managers and key stakeholders the exact cost and time taken for each lead, conversion and sale, where your resources have or haven't been well invested and if your content does or doesn’t resonate with your target market anymore – that is powerful stuff.
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