Today it's all about interaction before transaction. Nurturing your leads requires you to engage your visitors to interact on your website and with your brand.

Current internet trends show that your buyers demand relevant, targeted and informative content when making their buying decision. Your prospects today are 5 times more dependent on content than they were 5 years ago (Nielsen) and most of your customers buyer’s journey is completed prior to them engaging you.

If you look at current internet trends you’ll find that people today respond better to entertaining, educational and buyer centric content – especially if it is visual. So how do you make your website content relevant to today’s buyer?

Are you overwhelmed with the many elements that make up the digital business and communication landscape, like social media, responsive websites and search engine optimisation? Do you find that this exciting but somewhat threatening landscape is a constant challenge to work out the best way forward when it comes to marketing? Well, you don’t have to because we’ve done it for you.

Let me ask you this; is your website generating quality leads? Are you effectively using social media? Do you really understand Search Engine Optimisation? And are you measuring or guessing the impact your website is having online?

Can you believe we have reached 100 episodes? That’s three series, since July 2012 and some 142 minutes of content – ah yes, we did extend our minute a little from time to time. So what to do with Episode 100? You'll have to watch and find out.

When it comes to choosing your business over your competitors the deciding factor is the strength of your USP – Unique Selling Proposition. Something I can only get from you, is easily communicated and that can’t be replicated by others.

If someone contacted you and asked for your USP (Unique Selling Proposition) could you answer the question without having to think about it? Although customers are not actually likely to come out and ask you for your USP, it is of course of great importance to them. In this post we will focus on the reasons behind the importance of a USP and how to go about creating a compelling one that helps drives leads and conversions.