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Marketing Minute 99: Digital Marketing Q & A

This week on Marketing Minute we open up to a few burning questions from you around digital marketing. If you have any topics or questions you would like answered engage with us on this post and we would be more then happy to help.

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Topics: Marketing

The four steps to a marketing action plan

A strategic marketing action plan is vital to business success. From content creation to social media engagement, SEO to SEM, inbound marketing and online presence to traditional outbound campaigns – your marketing action plan should bring it all together.

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Topics: Marketing, Strategy

Marketing Minute 98: 60 seconds on SEO, Social and Blogs

2 million Google searches, 41,000 posts to Facebook and 347 blog posts – and all that in just 60 seconds. So how do you keep up? Well as Liam Neeson says in the movie Taken, ‘I need you to focus’.

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Topics: Marketing

Value Proposition: The cornerstone of every business

A value proposition, in short, is a collection of reasons why a person or company must buy something from you. Developing a clear and compelling value proposition is the first phase of creating an effective marketing strategy.

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Topics: Marketing

Marketing Minute 97: The secret to qualified lead generation

So what makes a qualified lead? A contact name on your database, a visitor to your website or someone phoning for a quote? Leads yes, but qualified, no. What is the secret to qualified lead generation?

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Topics: Marketing

5 keys to effective market research for SME's

As an SME about to launch a new product or service into the marketplace, you’d want to undertake some market research, create some test marketing opportunities and assess your brand strategy before you leap in feet and all. Here at BrandManager we appreciate the innovative and creative approach, so whenever we find such an example we are keen to share it with you.

We liked this idea from GoGet – a Sydney based car-sharing scheme. They took a stall at the annual Newtown Festival, a community event that’s been held for more than thirty years in an inner west suburb of Sydney, offering live music, events, workshops and more. They asked people attending the festival if they would be interested in using a car-sharing scheme. The people who signed up there and then went on to become the foundling members of the new business.

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Topics: Marketing, Strategy

HUG Sydney | Inbound Marketing Week 2014

Inbound Marketing Week 2014 took place last week, from the 2nd to the 6th of June with a series of global events – from London to Laguna Beach, Spain to South Korea, Arizona to Australia – and even Höga Kusten in Sweden. All events focus on Inbound Marketing, enabling professionals to share knowledge and ideas about their own marketing.

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Topics: Marketing

Marketing Minute 96: How to build a brand content strategy

Content is being delivered to consumers at a rapid speed. A clear brand content strategy is a must to drive your brand message.

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Topics: Marketing

Marketing Minute 95: 3 steps to create your buyer persona

It is vital to establish buyer personas for your business so you can segment your audience and create stronger more targeted marketing campaigns. But how do you start researching and creating these personas from scratch?

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Topics: Marketing