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Innovation Grows Business

Can a business really afford not to innovate? In a technology driven world what we do in business today may not be relevant even a year from now. As we know, Coca Cola invest 10% of its resource on innovating for tomorrow and their new Freestyle App is paramount to this.

Coke’s Freestyle mixing machines are nothing new and have been around in the US since 2009 but the introduction of the latest app adds a new dimension of innovation to the soft drink experience. With the app in hand you can easily locate a machine, use your finger to create your mix of up to three Coke products and then connect to the machine to watch it pour out your drink.

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Topics: Digital

Cobra Crane | Subaru XV 2.0i-S

Recently we took the new Subaru XV for a day on the road with our new camera equipment. This gave us the opportunity to really test what kind of shots we could capture using our new 12ft Cobra Crane and dolly tracking equipment. 

Not only was the car a smooth and pleasant piece of equipment. The Cobra Crane allowed the camera to move smoothly and from places and angles a tripod just can't reach, it was a truly exciting experience and we couldnt wait to download the footage to see what we had captured. 

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Topics: Digital, Content Marketing

Marketing Minute 94: 4 elements of an effective brand style guide

Brand consistency is vital and you need to be sure you have a set of branding guidelines and rules to maintain your brand identity throughout all platforms that your brand is used. In this video Tony will cover 4 elements that make up a good brand style guide.

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Topics: Marketing

Marketing Minute 93: How to get your brand message right!

According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement, 70 percent say content marketing makes them feel closer to the brand and 60 percent say that good content helps them make better product decisions. So just imagine -- what if your customers actually looked forward to receiving your marketing?

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Topics: Marketing

Marketing Minute 92: Three elements of a great brand

Austin McGhie is his book 'Brand is a four letter word' states that brand is a noun and not a verb -- there is no such thing as 'branding' unless you are a cattle rancher. Brand is the prize where the actual work is 'positioning' which sits at the heart of your marketing strategy. It's also important to note that your brand is so much more than just your logo -- it's your whole reason for being and its why customers choose you over your competitors.

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Topics: Branding, Marketing