Can a business really afford not to innovate? In a technology driven world what we do in business today may not be relevant even a year from now. As we know, Coca Cola invest 10% of its resource on innovating for tomorrow and their new Freestyle App is paramount to this.
Coke’s Freestyle mixing machines are nothing new and have been around in the US since 2009 but the introduction of the latest app adds a new dimension of innovation to the soft drink experience. With the app in hand you can easily locate a machine, use your finger to create your mix of up to three Coke products and then connect to the machine to watch it pour out your drink.