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Innovation Grows Business

Can a business really afford not to innovate? In a technology driven world what we do in business today may not be relevant even a year from now. As we know, Coca Cola invest 10% of its resource on innovating for tomorrow and their new Freestyle App is paramount to this.

Coke’s Freestyle mixing machines are nothing new and have been around in the US since 2009 but the introduction of the latest app adds a new dimension of innovation to the soft drink experience. With the app in hand you can easily locate a machine, use your finger to create your mix of up to three Coke products and then connect to the machine to watch it pour out your drink.

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Topics: Digital

Cobra Crane | Subaru XV 2.0i-S

Recently we took the new Subaru XV for a day on the road with our new camera equipment. This gave us the opportunity to really test what kind of shots we could capture using our new 12ft Cobra Crane and dolly tracking equipment. 

Not only was the car a smooth and pleasant piece of equipment. The Cobra Crane allowed the camera to move smoothly and from places and angles a tripod just can't reach, it was a truly exciting experience and we couldnt wait to download the footage to see what we had captured. 

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Topics: Digital, Content Marketing

Marketing Minute 94: 4 elements of an effective brand style guide

Brand consistency is vital and you need to be sure you have a set of branding guidelines and rules to maintain your brand identity throughout all platforms that your brand is used. In this video Tony will cover 4 elements that make up a good brand style guide.

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Topics: Marketing

Stop Selling, Start Serving | Strategies for Content Driven Marketing

In 1970, the average person was exposed to around 500 advertisements each day. In the early 1990’s that rose to 5,000, according to leading US research group, Yankelovich Consumer Research. Today it is estimated that people are now exposed to up to 30,000 marketing messages every day.

Hard to believe? Well just think back to the start of your day - tags on clothes, the ads on morning TV or online news and even the takeaway coffee cup. As you drive to work you there’s roadside billboards, banners on cars and radio commercials and then when you are at work, there’s Google ads, countless promotional emails and now even SMS messaging to your smart phone. Before you reach morning tea you’ve been impacted by hundreds of marketing messages but just how many of them can you recall?

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Topics: Digital

Marketing Minute 93: How to get your brand message right!

According to the Roper Public Affairs, 80 percent of business decision makers prefer to get company information in a series of articles versus an advertisement, 70 percent say content marketing makes them feel closer to the brand and 60 percent say that good content helps them make better product decisions. So just imagine -- what if your customers actually looked forward to receiving your marketing?

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Topics: Marketing

7 steps to generating your next big business idea

In a world that is forever changing, forever evolving you need to continuously innovate to stay ahead of the game.  No matter how many years you have been in business we are entering unchartered waters where a lot of the traditional ways we did business just don’t work any more. It takes the right mindset to innovate, a dedicated budget and a systematic approach to managing a portfolio of innovations. Big brands like Coca Cola spread their investment of time and money like this - about 70% is in the “now”, or established and successful programs, 20% to “new” or emerging trends that are starting to gain some traction and and 10% on “next”, the ideas that are completely untested.

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Topics: Business

Marketing Minute 92: Three elements of a great brand

Austin McGhie is his book 'Brand is a four letter word' states that brand is a noun and not a verb -- there is no such thing as 'branding' unless you are a cattle rancher. Brand is the prize where the actual work is 'positioning' which sits at the heart of your marketing strategy. It's also important to note that your brand is so much more than just your logo -- it's your whole reason for being and its why customers choose you over your competitors.

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Topics: Branding, Marketing