The internet is constantly evolving for the better in providing stronger communication tools for businesses to reach out to their target market, particularly in the social media and mobile world. In 2011 statistics show that 47% of Australians connected with brands via social media networks. This suggests that consumers are increasing their interaction with brands and businesses through social media - some 1 in 4 Australians “like” or interact with a brand on Facebook on a weekly basis. 

So what does this mean for businesses?

Shocking but true - nearly two thirds or 64% of Australian small to medium businesses don’t have their own website. Yet it has been found that their online peers are experiencing more impressive financial and operational results than ever before.

Businesses that do not currently have a website are missing out on great opportunities such as higher revenue, better sales conversion and a greater number of customer leads. Consequently this is due to more consumers having greater access to the internet through new platforms such as iPads, Smartphones and increased free Wi-Fi areas, particularly in restaurants and hotels.