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Unlocking the QR Code

Would you like to…

  • See your brand as fresh and tech-savvy? 
  • Drive more traffic to your website? 
  • Engage your consumers by giving them instant access to what they want?

Talk to BrandManager about how to achieve all that and more using this cool, interactive technology called QR codes.

What is a QR code you ask? 

Scan your smart phone on the secret code above to find out more (You may need to first download the free reader app.)

A QR code is a specially coded 2D barcode, which is readable by a smart phone (iPhone, Android or Blackberry). All that is needed is to install one of the many free QR reader apps and a whole lot of information becomes instantly accessible with a simple scan of your phone. 

We’re all familiar with barcodes and essentially that’s what a QR code is. However the biggest difference with these fancier barcodes is that they can direct your consumers to a world of information. A QR code is a specially coded 2D barcode, which is readable by a smart phone (iPhone, Android or Blackberry). All that is needed is to install one of the many free QR reader apps and a whole lot of information becomes instantly accessible with a simple scan of your phone.

The cool thing about these barcodes is that they can do a lot of different things, they can activate a number of phone functions, link to digital content on the web, send customers to any website or give your customers the option to instantly contact your company via email or phone. A QR code can hold thousands of alphanumeric characters of information and can be coded with your company’s website, your Facebook page, your blog, your twitter account, YouTube Channel etc. The options are endless!

Businesses in Japan, South Korea and the Netherlands have been using QR codes for a while now, with Western countries slowly starting to recognise the usefulness of these strange-looking barcodes. Businesses in Australia are now beginning to acknowledge the benefits of utilising such a tool and QR codes are starting to pop up on window displays, posters and coupons around the country.

QR codes allow you to measure response rates with a high level of accuracy, in turn allowing you to clearly calculate your return on investment, making them ideal for small businesses.

If you would like to offer your customers a innovative and interactive way of connecting with your business, why not let us show you how to best incorporate QR codes into your marketing campaign? Get in touch with Brand Manager today and let us devise a plan to engage your consumers using the technology of QR codes.

Call 1300 55 30 33 or email info@thebrandmanager.com.au to talk to us about marketing your brand using QR codes.

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Topics: Digital

iBranding – The Apple Way

After four years of dominance as the world’s biggest brand, Google has finally been unseated by Apple.  The value of the Apple brand has grown an amazing 859% since 2006 helped by the popularity of their iPod and iPhone products released around this time.

So what is the secret to the success of the Apple brand and how can we apply that to our own business brands?  At a press conference last year Apple’s leader, Steve Jobs gave his five keys to Apple’s success…

  1. Engage your team – the healthiest ideas come from vigorous debate
  2. Don’t take short cuts – it’s hard work that produces great products
  3. Forget about trying to be ‘the best at everything’ – find your niche and stick to it!
  4. Love your customers
  5. Focus on long term success instead of short term gains
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Topics: Branding