The concept of personal branding has been discussed widely across the net yet many people think that it is confined to the celebrity set like Paris Hilton or Justin Timberlake. By definition, personal branding is ‘the process whereby people and their careers are marked as brands’. Today the idea of ‘self-packaging’ is becoming more of a necessity than a desire due to the rise in popularity of social media technology.
Social media tools have levelled the playing ground and thus enabled us to reach incredible heights where the cost to entry is only really our time. Plus, in an amazingly short space of time we can achieve as much presence as most startups and mid-size companies or products.