Request a consultation

Marketing Minute 60: Branding The Apple Way Part Five: Focus on the Long Term

Successful organisations like Apple aren't just doing things ad hoc. Everything is planned strategically for the long game.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 59: Branding The Apple Way Part Four: Love Your Customers!

A key part to successful branding is, of course, getting your customers on board. Apple is well-known for the brand loyalty of its customers. So how do they do it?

+ Read full article

Topics: Branding, Marketing

Marketing Minute 58: Branding The Apple Way Part Three: Find your niche and stick to it!

Jack of all trades, master of none. We cannot be all things to all people, so identifying your niche is a key move for every brand. But that itself isn't sufficient – the most successful brands in the world go to great lengths to own their niches.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 57: Branding The Apple Way Part Two: Don't Take Short Cuts

Simplicity may be a key part of Apple's success, but don't mistake this for minimal effort. A lot of hard work goes into distilling brands, concepts and products into their more effective simplicity.

+ Read full article

Topics: Branding, Marketing

Marketing Minute 56: Branding The Apple Way Part One: Engage Your Team

How do the most innovative organisations in the world ensure that they are consistently cultivating innovation? Step one is to engage the team.

+ Read full article

Topics: Branding, Marketing

Inbound Marketing: The Unstoppable Approach to Creating Lead-Generating Content

You've embraced content marketing to increase traffic to your website and keep visitors there longer. Your content is landing high SERP rankings, thanks to your improved SEO strategies, and you've even allocated more money in your marketing budget to creating a strong social media presence.

So why has your lead generation only gone up by half a percent? Read on to find out why your content needs a powerful inbound marketing strategy to really start generating quality leads. 

+ Read full article

Topics: Inbound Marketing, Content Marketing, Lead Generation

How to Nurture a Business Culture that Aligns Sales and Marketing

It's all well and good to talk about the benefits of aligning sales and marketing, but it takes more than just a few statistics — however compelling they may be — to really create change in your company.

And even with actionable techniques, like data-sharing and SMART goal setting, getting these two teams to work together effectively often feels like an uphill climb. 

The missing element is company culture.

+ Read full article

Topics: Inbound Sales, Smarketing

Measurable Progress: Why Encouraging Competition Between Sales and Marketing Is A Mistake

The success of your marketing campaign is directly measurable by your sales. At least, so it would seem. But when your marketing and sales teams aren't closely aligned, it can be difficult to get a clear picture of the success of either team.

When they work together, however, you could see as much as 20% revenue growth. Now that's measurable progress. 

Despite the clear correlation between sales/marketing alignment and measurable progress, however, many CEOs actually encourage competition between the teams as a way to spur productivity. Read on to find out how to avoid this common mistake.

+ Read full article

Topics: Marketing, Inbound Sales, Smarketing

The B2B Marketer’s Biggest Social Media Challenges for 2017

Marketing Managers are already beginning to take note of how 2016’s social media data will shape their strategy for 2017. Social media challenges faced in 2016 were more extrinsic, with things like reaching out to influencers (cold) and hosting live Q&A sessions, ranking high for many marketers.

+ Read full article

Topics: Strategy, Social Media

Boosting the Signal: Reach the Ideal Audience with Your Marketing Content

Quality content is the driving force behind any lead-generating campaign. But if nobody ever sees your content, it doesn't matter how outstanding it is—consumers and businesses can't respond to content they can't find.

That's why you need to boost the marketing signal your company is putting out, by building a strong online presence through content marketing. Keep reading to learn more about the three key ways you can build that presence: blogging, social, and SEO

+ Read full article

Topics: Content Marketing, Social Media