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Lead Generation Tactics that Marketers Get Wrong (Part 2)

 

Leading marketers need to be constantly learning from the campaigns they run in order to avoid making small mistakes that cost the company big in the long term. In Part 1  of this series, I looked at lead generation tactics, or ways of enticing leads into the top of the marketing funnel. In this blog post, I look at how to avoid making mistakes and improve your lead generation results when reviewing the middle and pointy end of the funnel, and focusing on how to hold a lead’s attention.

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Topics: Inbound Marketing

Inbound Marketing Pricing v. Outbound Marketing: The real cost

 

Marketing Managers are in constant pursuit of the perfect strategic recipe of marketing tactics that will attract the greatest number of consumers at the most economical cost. In recent years, inbound strategies have proven to reap greater lead generation and as a result, professionals have adjusted their focus accordingly. If you’re feeling as though you’re lagging behind the curve, you might want to consider what is at stake: Leads.

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Topics: Inbound Marketing

12 Signs That Your Website Isn’t Improving Your Lead Conversion Rate

 

Most visitors of your website have short attention spans. 

I can attest to that. If I like what I see, I stay. If I don't, it will add to your less than stellar bounce rate.

Your website has less than 8 seconds to make a good impression, keep me interested and convince me to perform the action you are leading me to make.

This can be an easy task if your website measures up.

How is your website performing? Are you paying attention to the signs that your website content isn't improving your lead conversion rate?

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Topics: Content Marketing, HubSpot, Mobile

Lead Generation Tactics that Marketers Get Wrong (Part 1)

 

Lead generation is the marketer’s bread and butter, which is why it’s so surprising that some failing lead generation tactics are still in place in marketing strategies. Today, a marketing manager’s job is to keep the funnel full of quality leads; an essential if your company’s revenue is to grow and exceed that of competitors. Even more essential if you want to hold your position in the company.

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Topics: Inbound Marketing, Lead Generation

Agile Methodology in Marketing – the future of lead generation?

Agile marketing implements rapid, strategic marketing efforts called sprints. Adapted from a term for software development, agile marketing launches these sprints in the same way developers launch new software: (1) deploy a new marketing strategy, (2) quickly measure results, (3) make changes and revisions accordingly, and (4) immediately repeat with the revised strategy.

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Topics: Strategy

What HubSpot’s new Accelerated Mobile Pages feature means

As part of the many new feature announcements made during INBOUND 2016, HubSpot announced the Accelerated Mobile Pages (AMP) feature. But what exactly is it? And why should marketers care about this feature?

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Topics: Content Marketing, HubSpot, Mobile

How to close leads using Google AdWords

 

Google AdWords for lead generation is like flyer distribution in a shopping centre; only faster, more targeted and effective at eliciting a response. Since its launch in 2000 with 350 advertisers, Google AdWords has grown year on year to generate a whopping $19.1 billion in revenue in 2015.

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Topics: Marketing, Strategy, Lead Generation

Hubspot’s Evolving Content Marketing Strategy Tool

As part of the raft of news coming out of the recent INBOUND 2016 event, HubSpot announced a number of new features, improvements and products that we are excited to update you on. In this post, we look at HubSpot’s Content Marketing Strategy Tool, and how it fits into the wider trends around content and search in your strategic marketing plan.

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Topics: Content Marketing, HubSpot

How Behavioural Data Drives your Marketing

Every day, marketing managers are challenged with the task of maintaining progressive strategies that are constantly being updated to keep audiences engaged. Staying ahead of the curve requires marketing professionals to be informed with the latest behavioural data driven research and statistics. Consumer behaviours are now being predicted by marketing managers, each of which are using the behavioural data from social media, email marketing, content marketing and video marketing to make educated guesses for future trends and demands.

These are the 4 behavioural lead generation strategies that will aid you in producing results for you strategic marketing plan in 2017:

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Topics: Strategy, Lead Generation

7 tips to improve the quality of your database

Do your lead generation strategies have database management as an underlying principle? Working at your lead database for email communication has important benefits. It will drastically improve your conversion rates because, let’s face it, is a KPI for most marketing managers.

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Topics: Marketing, Strategy, Lead Generation