Market Research, Branding and Positioning Package

This two week package is conducted in two stages – the first stage involves extensive research (by phone and online survey) of your customer base. This is followed by stage two – the brand and positioning full day workshop.

Conduct a Research Project including:

• Key Attributes and points of difference
• Conduct Interviews with clients (who have used the services in the past)
• Competitive research –analysis of competitor offerings
• What products and services are your competitors offering?
• Conduct Interviews with key staff

Conduct a Brand and Positioning Workshop including:

• Develop a strategic branding approach
• Review competitors relative positioning
• Define Target markets and develop key messages for each group
• Define brand essence and supporting positioning statement
• Define key messages and discuss appropriate marketing tactics